Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.
We're building a more trustworthy Internet. Come join us.
Posting Open Date: July 9, 2024
Anticipated Posting Close Date*: August 9, 2024
• Job posting may close early due to the volume of applicants.
Paid Media Manager, Search Engine Marketing (SEM)
As a Paid Media Manager (SEM) for Fastly, you will be responsible for planning, executing, and managing the company’s overall search engine marketing strategy. This position covers a wide variety of duties such as building SEM campaigns, campaign optimization, content planning, keyword analysis and strategy, landing page optimization, monthly/quarterly budget planning, and full funnel lead optimization. You will also be tasked to build, and execute campaigns on other paid channels such as Linkedin, Reddit, and Facebook.
What You'll Do:
• Strategically develop, execute, and optimize granular global SEM campaigns spanning product lines while consistently meeting budget and ROI forecasts
• Develop reporting framework and perform analysis on campaign effectiveness to provide actionable insights and make informed decisions for continuous optimizations
• Responsible for experimentation roadmap spanning across bid strategies, keywords, match types, search ad copy, creative, and landing page optimization
• Coordinate with creative and web team to develop high conversion/engagement landing pages
• Plan and coordinate with PMMs to create high lead producing whitepapers and 3rd party reports
• Effectively manage and pace a strict budget while working with finance on accruals, POs, and month/quarter close.
• Build and monitor campaigns in Salesforce and report / track downstream ROI
• Stay current with Google industry trends and overall digital marketing best practices
• The ability to think strategically and develop comprehensive data-driven marketing plans.
• Identify and test other emerging paid channels as needed
What We're Looking For:
• 6+ years of hands on experience managing and optimizing B2B paid search campaigns (e.g. Google ads & Bing ads platforms), including non-search campaigns (e.g. YouTube and Display)
• Strong working knowledge of Excel (including advanced functions) to digest and synthesize data while providing regular reporting to various stakeholders
• Proven track record of accelerating revenue growth via granular global paid search optimizations
• Advanced knowledge of Salesforce and Marketo
• Ability to own and manage overlapping responsibilities
• Excellent presentation skills with the ability to convey technical information to non-technical stakeholders
• Bachelor’s Degree (Marketing or similar preferred)
We’ll be super impressed if you have experience in any of these:
• Search Ads 360, Google Ads, and Microsoft Advertising Certifications are highly desired
Work Hours:
• This position will require you to be available during core business hours.
Work Locations & Travel Requirements:
This position is open to the following preferred office locations:
• San Francisco, CA
• Denver, CO
Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.
SF / LA Fair Chance Ordinance Statement
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Salary:
The estimated salary range for this position is $111,000 to $154,170.
Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.
This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.
Benefits:
We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?
We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For
Location: San Francisco, CA
Posted: Aug. 21, 2024, 10:08 a.m.
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