Job Description:
We are seeking an experienced Google Ads Specialist to review, reorganize, and optimize our entire Google Ads account. Following the termination of Google Expanded Text Ads, our ad performance has declined, and we need an expert to restore and enhance our campaigns. Additionally, we require proper implementation of Google Tag Manager across our campaigns.
Scope of Work:
Account Review and Reorganization:
Conduct a comprehensive audit of our current Google Ads account.
Identify areas for improvement and reorganization, including restructuring ad groups and campaigns.
Rewrite all ads to align with current best practices, ensuring they are optimized for performance.
Budget Implementation:
Properly implement budgets across different regions, including the UK, EU, AU, and the Middle East.
Ensure that budgets are allocated effectively to maximize ROI in each region.
Localization and Regional Targeting:
Implement proper localization for the European market, including setting up separate budgets and ads per country.
Tailor ad copy and targeting to resonate with local audiences in each region.
Google Tag Manager Implementation:
Properly set up and implement Google Tag Manager across all relevant campaigns.
Ensure accurate tracking and reporting of conversions, events, and other key metrics.
Qualifications:
Proven experience managing and optimizing Google Ads accounts, particularly after major updates like the termination of Expanded Text Ads.
Strong understanding of regional and international ad targeting, including budget management for multiple regions.
Expertise in creating localized ad campaigns, particularly in the European market.
Proficiency in Google Tag Manager, including setup, implementation, and troubleshooting.
Ability to analyze performance data and make data-driven decisions to improve campaign outcomes.
Duration:
Initial project to review and overhaul the account and implement Google Tag Manager.
Potential for ongoing work to maintain and optimize campaigns as needed.
How to Apply:
Please provide a brief summary of your experience with Google Ads and Google Tag Manager, focusing on account reorganizations and localization strategies. Include any relevant case studies or examples of past successes. Additionally, mention your availability to start and your proposed hourly rate.
Location: Anywhere
Posted: Aug. 19, 2024, 7:05 p.m.
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