The Director of Digital and CRM Strategy will lead integrated planning across all paid digital channels for NC State Athletics focused on driving revenue, leads and business objectives. In conjunction with advertising partners, this role is responsible for developing and implementing cross-channel campaigns across owned and paid channels, as well as managing all paid digital creative and the paid digital advertising budgets. Additionally, this role will assist in managing the department's CRM platform and email initiatives to ensure integrated strategies are maximized. This position will report to the Assistant Athletic Director of Revenue Generation.
Key responsibilities include, but are not limited to:
• Lead the integrated planning across all paid digital channels, building campaigns that drive revenue, leads and business results
• Oversee all paid performance advertising efforts (search, programmatic, paid social, email, etc.), designing and implementing paid digital media strategies with an emphasis on driving online ticket sales and revenue (maximizing impression shares and ROAS, while maintaining optimal financial efficiencies)
• Develop the strategic plan and oversee the management of the athletic department website (gopack.com.)
• Lead the consumer paid segmentation strategy, defining target audiences, messaging strategy and developing plans that reach and resonate with core audiences
• Generate lead prospecting, scoring, cleansing, and assignment via sales/service campaigns in conjunction with external units, create and maintain necessary data for customer service communication plans
• Coordinate with External Relations department leaders to:
• Implementing lead-generation campaigns and disseminating leads quickly to sales associates for follow-through
• Coordinate and distribute sales, marketing, and donor emails on behalf the department
• Ticket initiatives including ticket on-sales, special offers, targeted segmentation, etc.
• Build out an annual calendar of suggested and actual paid media spending based on schedules
• Identify and implement new revenue generating opportunities
• Develop and improve use of the CRM platform by all unit members, including staff training, feature development, and reporting
• Analyze customer database for the purpose of building external plans for sports
• Collaborate with third party agencies and other departments in development of paid advertising creative, including videos, motion graphics, photography, etc.
• Manage and produce detailed post recap reports on all campaigns to improve and inform future strategies
• Stay up-to-date on emerging technologies, best practices and new opportunities in the digital advertising space
• Collaborate with social media team members to leverage moments and key stories across digital advertising
Minimum Education and Experience
• Bachelor's Degree in a discipline related to the area of assignment.
• At least five (5) years of experience in collegiate athletics and/or professional sports sales and marketing departments.
Other Required Qualifications
• Experience in collegiate athletics and/or professional sports sales and marketing departments.
• Prior supervisory experience
• Computer proficient (Microsoft and Google products)
• Position requires non-traditional work hours; including nights, weekends and holidays
Preferred Qualifications
• Experience utilizing Paciolan ticketing system and SalesForce CRM platform and Eloqua marketing software
• Prior experience working with digital media
Required License(s) or Certification(s)
n/a
Valid NC Driver's License required
No
Commercial Driver's License required
No
Location: North Carolina
Posted: Aug. 20, 2024, 8:38 a.m.
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