Director, Website Optimization
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Division : Accident & Health
Business Unit / Department : Corporate Communications & Marketing
Primary Location : Morristown, NJ or Remote
Manager / Title : SVP, Corporate Communications & Marketing
FLSA Classification : Exempt
Information about the Role, Line of Business and Team :
The Director, Website Optimization is the strategic marketing owner and lead for cfins.com. This position supports, maintains, and enhances the integrity of C&F's web properties, driving website optimization, collaborating with the Corporate Communications and Marketing team to plan website content, increase findability and improve user experiences.
The role is both a strategist and a tactician responsible for leveraging cfins.com and other C&F websites as effective marketing and business development tools.
At the same time, this person will be charged with day-to-day maintenance, content and functionality of the site, primary collaborator with Information technology and external web vendors.
This person will be data driven, using web analytics to guide strategic planning for content and campaigns, serving as the strategic lead for online content strategy, navigation, multi-channel campaigns, search engine optimization, analytics and accessibility.
What you will do :
• Manage & maintain company website - cfins.com - ensuring it is current, visually appealing, consistent with brand guidelines and user-friendly.
• Oversee the publication of all website content - reviewing & approving edits before publishing to ensure content is aligned with the C&F brand & website design guidelines.
• Optimize the capabilities of the content management system (CMS) and serve as the product owner & point of contact for WP Engine.
• Collaborate with cross-functional teams to integrate website & landing pages into multi-channel marketing & business development campaigns.
• Implement best practices for search engine optimization (SEO) to improve online visibility & drive organic traffic.
• Oversee the development & implementation of UTM tagging standards to track & analyze website traffic - ensuring consistency & accuracy across all digital marketing efforts.
• Utilize web analytics tools (Google Analytics & Tableau) to track website performance & user behavior and generate regular reports & actionable insights to inform content creation, monitor trends in usage and track marketing campaign performance.
• Implement account-based tracking, reporting and lead scoring (using Leadfeeder) to inform agent / broker engagement strategies.
• Conduct regular website audits to identify & resolve any technical issues or broken links and to ensure best practices are followed for SEO, mobile responsiveness and accessibility.
• Act as the primary liaison with key web vendors to ensure steady performance of the website, to implement improvements and to strategically evolve the website ecosystem.
• Serve as a subject-matter expert, helping colleagues gain understanding of website capabilities and provide consultation & training to stakeholders in areas such as search engine optimization, lead generation, analytics, etc.
• Keep up to date on the latest technologies & best practices in managing web content & search optimization, identify potential areas of improvement and recommend implementation strategies aligned with business priorities.
• Act as the primary liaison between the Marketing Team and C&F IT to ensure hardware & software systems support the C&F website ecosystem.
• Other duties as assigned
What YOU will bring to C&F :
• Strong analytical skills with the ability to monitor website performance, interpret and story tell with data and generate actionable insights.
• Comfortable in a decentralized organization and able to juggle competing priorities & changing expectations competently.
• Excellent attention to detail, commitment to quality and ability to organize & prioritize tasks effectively.
• Ability to confidently take on tasks and manage aspects of the business independently.
• Can-do attitude and willingness to help where needs align.
• Ability to grasp & apply new interactive marketing, communications, and technology trends.
• Excellent written & oral communication skills; experience presenting to senior leaders.
Requirements :
• Bachelor's degree from an accredited college or university.
• 7-10+ years' experience in web management or a related field.
• Demonstrated experience with web design and UX.
• Strong understanding and applications of SEO, UTM & website accessibility standards.
• Strong proficiency in website content management systems (WordPress Engine), marketing automation tools (Constant Contact), account-based marketing tools (Leadfeeder), Google Suite (Google Analytics, Tag Manager, Search Console), Adobe Suite, data visualization tools (Tableau), etc.
• Experience in vendor management.
• Experience in a r
Location: Morris Twp, NJ
Posted: Aug. 23, 2024, 7:58 a.m.
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