Why you’ll love Exhibitus:
Exhibitus is a leading exhibit design and experiential marketing company with products and services that support live events, trade shows, branded interiors, engagements, and virtual/digital environments.
As far as exciting, innovative companies go, Exhibitus is at the top of the list—but don’t take our word for it! We have once again been appointed to Event Marketer’s The FAB 50 list of top fabricators serving the event and trade show industry, as well as named one of Inc. 5000’s fastest-growing private companies in the nation. However, the accolades don’t stop there. Exhibitus has earned Best in Show achievements, won awards in both Exhibit and Event Design, and gained international recognition by the Association of Marketing and Communication Professionals for our inventive advertising in the Hermes Creative Awards. We work hard and play hard. We hope you jump at this unique opportunity to work with the best in the business.
Summary:
We are looking for a motivated and detail-oriented Marketing & Content Specialist to join our dynamic team at Exhibitus. The ideal candidate will be responsible for developing and executing innovative marketing strategies to achieve our sales goals. This role will involve conducting thorough market research and competitor analysis and collaborating closely with team members to implement various marketing projects across multiple channels.
Job duties and Responsibilities:
• Marketing Strategy Development: Develop and implement effective marketing strategies focused on lead generation, SEO, and achieving sales objectives.
• Market Research & Analysis: Conduct market research and analyze competitors to identify trends, opportunities, and areas for improvement.
• Collaborative Project Execution: Work with the team to implement omnichannel marketing initiatives and internal projects, ensuring alignment and effective communication across the department.
• Content Creation: Research and collaboratively create engaging content for various formats, including RFPs, marketing and metrics reports, blogs, white papers, ebooks, trend reports, and client surveys.
• Content Management: Develop and maintain an overarching content calendar in collaboration with team members to support timely content releases and social media strategies, including video and digital projects.
• Marketing Automation: Manage and optimize marketing automation efforts within HubSpot, including creating new email campaigns, A/B testing, and designing new templates and forms.
• Website Maintenance: Monitor and update website content via WordPress, making changes as needed without developer intervention or collaborating with developers for implementation.
• Event Planning & Execution: Work with the team to coordinate and plan in-person existing and new business events such as ExhibitorLIVE, BizBash, HCEA, and Event Marketer, to ensure successful execution and representation of the company.
• Data & Metrics Support: Assist the Results Division by conducting show research and expanding knowledge of event marketing data and metrics. Work directly with the VP and clients to participate in consultations and create presentations, reports, and charts.
Job requirements and Qualifications:
• Bachelor’s degree in marketing, Business, Advertising, Communications, or a related field.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.
• Experience with HubSpot or other marketing automation platforms.
• Knowledge of WordPress and website management.
• Familiarity with survey tools and communication/webinar platforms such as Webex.
• Exceptional research and analytical skills.
• Strong verbal and written communication abilities.
• Ability to work collaboratively in a team environment and manage multiple tasks simultaneously
Nice to Have:
• Interest and willingness to learn about data and metrics in event marketing.
Exhibitus is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Location: Tucker, GA
Posted: Aug. 21, 2024, 10:23 p.m.
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