LEGENDS
Founded in 2008, Legends’ operating divisions worldwide include – Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.
LEGENDS ATTRACTIONS
Global Attractions is a holistic deployment of Legends’ 360-degree platform. Our research-driven sales and planning methodologies drive unrivaled guest experiences that give our clients an edge. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is relevant and destined to dazzle, delight, and drive a steady stream of diverse visitors:
· Custom narratives to guide the journey curated to deeply engage visitors
· Bold and dramatic design pushes the physical envelope, inspires awe, and wonder
· Re-imagined dining experiences delight local and global foodies alike
· Leading-edge technology and innovation to drive interactivity to create fully immersive experiences
One World Observatory
Positioned at the top of One World Trade Center, the tallest building in the Western Hemisphere, on levels 100, 101, and 102 – One World Observatory (OWO) provides guests with unique, panoramic views of New York City, its most iconic sites, and surrounding waters from 1,250 feet. A customized guest experience complements the seemingly endless views - which evoke feelings of the City’s signature pride, hope and determination -- including special interactive experiences and dining options, plus a sit-down restaurant.
THE ROLE
The Director of Sales will be responsible for developing and executing sales strategies that maximize revenue in the areas of Group Sales and Travel Trade Ticket Sales for One World Observatory (OWO). This position will be responsible for hiring, training, supervising, and motivating the Legends sales staff in an effort to optimize the sales team and individual performances and for establishing and maintaining important relationships within the community and throughout the tour & travel industry. The ideal candidate should have multiple years of first-hand sales and management experience, is resourceful and innovative, a creative dealmaker with an entrepreneurial spirit and partnership-oriented mindset. They should be comfortable analyzing performance metrics, data and analytics and how to utilize the information available to forecast and drive decision making. The Director of Sales should be comfortable speaking in public, a proven team leader, and have the ability to create and manage a positive and dynamic sales culture.
ESSENTIAL FUNCTIONS
• Responsible for developing outreach strategies and necessary plans for the annual budget for Groups and Travel Trade and establishing department workflow to deliver the plan
• Achieve monthly & yearly ticket and revenue targets set forth by management
• Develop and deliver strategic, integrated sales and marketing campaigns in conjunction with the sales and marketing team, which includes an innovative outreach/communication plan and educational programs to maximize ticket revenue year-round
• Lead sales team recruitment and manage onboarding plan; effectively lead, manage, and mentor day-to-day functions of the sales staff
• Create and implement regular sales training initiatives to increase sales rep productivity and elevate overall sales team performance
• Create and track leads and develop long-term relationships in the group and tour & travel communities
• Work in conjunction with the Director of Marketing to establish a creative support plan for monthly, quarterly, and annual digital or printed sales campaigns, communication, and collateral
• Update pricing models, refine ticketing price points and packages, and adjust revenue projections as required.
• Work closely with Tour Operations and ticketing system personnel as well as box office staff to track sales and execute ticketing programs
• Responsible for daily revenue tracking, campaign management and the regular communication of sales team performance to the Legends teams
• Oversee daily revenue tracking, database management, ensure accuracy of contracts and invoices
• Build effective partnerships and relationships with key external stakeholders.
• Maintain open communications and effective collaborative relationships within Legends verticals and other venues
• Attend some networking events and possibly tradeshows or sales missions with management support
• Ability to execute off
Location: New York, NY
Posted: Aug. 21, 2024, 10:40 p.m.
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