NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.
Position Summary:
We have an exciting opportunity to join our team as a Sr. Marketing Analyst.
NYULH is seeking a strategic, results-oriented, and driven Sr. Marketing Analyst to join our Communications & Marketing (C&M) department. This position will be responsible for analyzing marketing and communications campaign performance across digital platforms, helping advance the institutional vision, performance excellence, and audience engagement.
Reporting to the Performance Insights, Analytics, and Reporting Lead (Associate Director), this position will play a critical role in supporting NYULHs C&M Program Measurement through cross-team and cross-department collaboration. This position will reinforce and contribute to the data-driven culture set by the Performance Insights, Analytics & Reporting Lead. In addition, this candidate will also be responsible for presenting insights to leadership teams and managing agency/vendor relationships. By executing data and analytics processes, this position will enable leaders across C&M to action on and adjust strategies in response to analytics-driven and trend-based recommendations.
This role will be accountable for analytics strategy & vision across our department, answering questions like how can we operationalize our reporting and provide education & enablement across the teams.
Job Responsibilities:
Analytics and Insights:
• Ensure performance data is properly measured and analyzed to gauge effectiveness
• Track campaign effectiveness through backend development tools and analytics to provide actionable insights
• Support data analysis by extracting meaningful insights from large and complex datasets to identify trends and areas of improvement
• Provide data-driven insights that can be translated into actionable recommendations
• Communicate key findings, analyze performance trends, and provide recommendations to the Performance Insights, Analytics, & Reporting Lead
• Participate in the analysis of C&M’s current state processes; support identification of areas where there are inefficiencies and design optimized solutions in collaboration with the Performance Insights, Analytics & Reporting Lead
• Provide inputs to the Performance Insights, Analytics & Reporting Lead to support development of standardized reports
• Leverage digital marketing and healthcare best practices to stay up to date with the latest trends in performance measurement and data analysis
• Responsibilities will include approximately 50% requirements gathering, prioritization management, documentation governance and workflow integration + 50% reporting, dashboarding, insight generation and education/enablement
• Ownership of reporting QA to ensure consistency across platforms
• Act as the analytics liaison for external agencies vendors & partners; expert in speaking both technical & non-technical languages
• Take initiative and lead on analytics projects when we are engaging vendors and RFP process
Operational Excellence:
• Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work
• Contribute to NYULH’s continuous improvement culture and demonstrate a willingness to test-and-learn
• Ensure seamless communication alignment within a complex institution encompassing multiple campuses and geographic regions
Collaboration and Teamwork:
• Make high-level recommendations, which are then discussed to Marketing managers for synthesis and reporting
• Collaborate with leadership to implement metrics and key performance indicators (KPIs) that provide actionable insights and support a culture of data-driven decision making
• Promote and maintain a consistent focus on effectiveness and results-based decision making within C&M
Minimum Qualifications:
To qualify you must have a Bachelor's degree in business, economics, digital marketing, analytics or related field.
5+ years experience in a data ana
Location: New York, NY
Posted: Aug. 25, 2024, 3:40 a.m.
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