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Content Writer for Luxury Fashion eCommerce Website

Upwork

Ariiston, a luxury fashion brand, is looking for a talented and creative content writer to help us craft compelling content for our eCommerce website. We’re preparing for our first-ever launch, focusing on premium, sustainable fashion that embodies timeless quality with a revolutionary edge. If you have a passion for fashion, understand the nuances of luxury, and can convey our brand’s story in a way that resonates with our target audience, we want to hear from you!

Responsibilities:

• Develop engaging and persuasive product descriptions that highlight the unique features, materials, and craftsmanship of our luxury fashion items.

• Create captivating website copy that reflects Ariiston’s brand ethos, focusing on quality, sustainability, and the Street Style and “Old Money Style” aesthetic.

•Collaborate with our branding and marketing teams to ensure consistency in tone and messaging across all content.

•Write blog posts, articles, and other content as needed to support our content marketing strategy.

•Optimize content for SEO to improve search engine rankings and drive traffic to the website.

Requirements:

•Proven experience as a content writer, preferably with a background in fashion, luxury goods, or eCommerce.

•Strong understanding of the luxury fashion market and ability to write in a tone that appeals to our target audience of 22-40-year-olds.

•Excellent writing, editing, and proofreading skills with a keen eye for detail.

•Familiarity with SEO best practices and experience optimizing content for search engines.

•Ability to work independently and meet deadlines.

•Experience with Shopify or other eCommerce platforms is a plus.

Preferred Qualifications:

•Portfolio of previous work, especially in fashion or luxury brands.

•Understanding of sustainable fashion and the ability to articulate its importance in the luxury market.

• Knowledge of Fashion aesthetic and how to translate that into compelling content.

Location: Anywhere

Posted: Aug. 23, 2024, 7:46 a.m.

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