IBC Tote Recycling LLC dba "Verde Trader", based in Austin, is a fast-growing marketplace for used industrial packaging. We operate a group of websites focused on buying and selling recycled goods and industrial packaging. With three offices, an expanding sales team, and a group of senior engineers, we are seeking to fill a key role within our organization to spearhead our marketing initiatives and accelerate growth.
• Total Comp: 60K to 125K ~ Based on Experience
• Must be comfortable working in a startup environment.
• In-office schedule: Monday to Friday, 8:00 AM to 4:00 PM, with early departure on Fridays.
• Location: Eastside!
Interview Process:
• Intro: A brief phone screening with a current team member
• Vibe Check: Virtual meeting with the owners. Be ready to showcase your results using Google Analytics, Webmasters, and/or AdWords. Please bring examples of landing pages and other relevant work to demonstrate your expertise.
• Pitch: Develop a pitch deck outlining your proposed strategies for improving our overall presence.
• Final Interview: An in-person meeting at our Austin office.
Key Responsibilities:
• Content marketing
• Ongoing maintenance to ensure freshness
• Rank Tracking
• Link Building
• Google Ads Management
• Website Optimization/Organic Listings
• Site Auditing
• Social Media
What we are looking for is important, but results are everything...
• A Bachelor's or Master's degree in a quantitative field, journalism, or history accompanied by 5+ years of progressive experience in SEO, search marketing, web development, content marketing, or a related discipline.
• At least 3-5 years of experience in digital marketing, preferably within a franchise or service-oriented industry.
• Strong technical expertise, coupled with excellent communication skills, and the ability to translate business and marketing needs into actionable technical requirements.
• Proficiency in digital marketing tools and platforms such as Google Business Profiles, Google Analytics, Google Ads, Google Tag Manager, email marketing software, and various content management systems.
• Hands-on experience with SEO tools like Botify, Screaming Frog, Google Search Console, BrightEdge, SEMrush, and web analytics tools like Google Analytics or Adobe Analytics.
• Exceptional analytical skills with the capability to interpret data, identify trends, and produce actionable insights.
• Strong written and verbal communication skills, with a keen eye for detail and a creative approach.
• Demonstrated ability to manage multiple digital marketing campaigns simultaneously, delivering measurable results.
• Self-motivated with a high level of initiative, capable of independently managing multiple projects in a fast-paced environment.
• Adaptability to shifting priorities and deadlines.
• Proven experience in building pages and creating content within a Content Management System (CMS).
• Expertise in A/B testing and other testing methods, with experience in measuring the effectiveness of SEO strategies through these methods.
Job Type: Full-time
Pay: $60,000.00 - $125,000.00 per year
Benefits:
• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
Schedule:
• 8 hour shift
Education:
• Bachelor's (Required)
Location:
• Austin, TX 78702 (Required)
Work Location: Hybrid remote in Austin, TX 78702
Location: Austin, TX, United States
Posted: Aug. 25, 2024, 3:48 a.m.
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