As the Marketplace Manager, you will
• Develop and implement a comprehensive growth strategy and associated action plans for Amazon (and other marketplaces) that drive growth incrementally for WeatherTech.
• Establish and maintain relationships with Marketplace partner teams, focusing on enhancing overall business opportunities, including securing access to test programs and new opportunities.
• Collaborate cross-functionally with relevant WeatherTech departments (Product Development, Digital Marketing, Brand Protection, Part Entry etc.) to bring recommendations to market.
• Lead end-to-end ad campaign management, including goal setting, budget allocation, targeting and search strategy, ideation, execution and measurement.
• Partner with Product Catalog Management team to create, optimize, and manage product listings, ensuring accurate and compelling content, images, and pricing. Utilize SEO best practices to enhance product discoverability.
• Resolve product listings issues, identify and rectify recycled UPC problems, leveraging advanced tools like Jungle Scout, Helium10 & Power Bi to foster revenue growth and elevate average order value/sales, while closely analyzing errors logs and data.
• Manage organic search engine optimization efforts, including on-page and technical SEO, content strategy, link building, and search visibility monitoring.
• Oversee paid search campaigns, including keyword research, ad copy creation, bid optimization, and campaign performance analysis.
• Plan and execute advertising campaigns, promotions, and deals to drive traffic and sales. Analyze campaign performance and adjust strategies as needed to achieve ROI targets.
• Audit existing content and identify gaps in content assets. Work with creative team to develop on-brand, best in class content that’s tailored to its respective marketplace audience, including landing pages, 3D Imagery, A+ content and more.
• Spearhead the setup and monitoring of FBA, AWD, WFS shipments, ensuring punctual delivery, identifying low-stock products needing replenishment, and optimizing inventory management practices, full integration of universal products and Seller Fulfilled Prime.
• Monitor performance against key metrics and provide recommendations on how best to improve and optimize.
• Provide regular Marketplace performance “health check” updates, rationale-based recommendations and/or course corrections to Executive Leadership Team.
• Ensure the company’s online presence remains competitive and profitable.
• Stay up to date to industry and marketplace trends.
• Perform other duties as assigned.
Qualified Candidates will have
• 5+ years of experience managing third-party marketplace accounts, specifically Amazon, eBay and Walmart.
• A Bachelor’s degree in Technology, Computer Science, Business, Marketing or related fields is preferred.
• A proven track record of driving sales growth and improving marketplace performance.
• A strong understanding of marketplace algorithms, SEO, and digital marketing strategies.
• Proficiency in using marketplace management tools and software.
• The ability to multitask and prioritize complex demands of time and resources.
• A strong ability to multitask and prioritize complex demands of time and resources
• The ability to travel as needed
• Proof they are authorized to work in the United States
Location: Bolingbrook, IL
Posted: Aug. 25, 2024, 4:12 a.m.
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