Welcome to Macy's, where we believe in the power of quality content to drive business success. As our SEO Content Specialist, you will be an integral part of our digital marketing team, responsible for creating and optimizing content that will attract and engage our target audience. We are seeking a talented and passionate individual with a strong understanding of SEO principles and the ability to craft compelling and strategic content. If you are a creative thinker with a love for all things digital and a keen eye for detail, we want you on our team. Join us in shaping the future of Macy's through exceptional SEO content.
Develop and implement SEO strategies to drive traffic and increase visibility of Macy's website through quality content.
Conduct keyword research and analysis to identify high-performing keywords and incorporate them into content.
Create and optimize website content, including product descriptions, blog posts, and landing pages, with a focus on improving search engine rankings.
Collaborate with the digital marketing team to align content with overall marketing goals and initiatives.
Monitor and analyze website traffic and engagement metrics to make data-driven decisions for content optimization.
Stay up-to-date with SEO trends and best practices to continuously improve Macy's website performance.
Write compelling and engaging content that resonates with the target audience and aligns with Macy's brand voice.
Edit and proofread content to ensure accuracy, consistency, and adherence to SEO guidelines.
Work with cross-functional teams, including web developers and designers, to ensure content is effectively implemented and optimized for search engines.
Use analytics tools to track and report on the effectiveness of SEO content and make recommendations for improvement.
Collaborate with external partners, such as influencers and content creators, to expand reach and drive traffic to Macy's website.
Provide insights and recommendations to improve the user experience and drive conversions through content.
Stay updated on industry trends and competitor strategies to identify new opportunities for Macy's content.
Adhere to Macy's brand standards and guidelines while creating and promoting content.
Continuously review and update existing content to ensure it remains relevant and competitive in the ever-changing digital landscape.
Macy's is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Location: New York, NY
Posted: Aug. 25, 2024, 3:55 a.m.
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