Position Summary...
What you'll do...
Rev Ops Programmatic Sr. Media Buyer- Walmart Connect
About Walmart Connect
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart's overall growth strategy.
Walmart Connect (the digital ad sales arm for Walmart.com, Jet, Hayneedle, Online Grocery, Vudu, etc.) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full funnel ad solutions leverage Walmart's in-store data, online data, and extensive reach to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.
Responsibilities
• Manage campaigns in Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory using ad fraud and brand safety levers, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Oversee media tracking and analytics set up and implementation
• Actively participate in media planning discussions, such as trafficking strategies, forecasting, product recommendations, and audience evaluation
• Collaborate with Media Sales, Strategy, Analytics and Yield teams to ensure campaigns are structured in a way to produce optimal data and performance outputs
• Own key advertiser accounts for Walmart Connect, providing exemplary white glove service for these high-touch clients
• Work with Analytics team to ensure plans will allow for accurate data collection, efficiency, and effectiveness
• QA ads to ensure they meet site specs and requirements
• Generate, QA, and troubleshoot implementation of tracking tags
• Work with Trafficking and Ad Ops to troubleshoot ads or tag issues
• Resolve tracking and reporting discrepancies with Analytics, Trafficking, and Ad Ops and/or partners/vendors
• Test new products, platforms, inventory, creative formats, and optimization strategies to help evolve Walmart Connect's offerings
• Be a programmatic subject matter expert for Walmart Connect
• Maintain relationships with platform partners to keep current on new products, new features, pricing, and innovation
• Own special projects to improve the efficiency, effectiveness, and measurement of Walmart Connect's programmatic offerings, partnering cross-functionally to achieve results
• Present unique findings, industry updates, team updates, best practices, etc. to the larger Rev Ops and Walmart Connect sales teams
• Build relationships and visibility with Rev Ops leadership through cross-functional taskforces, presentations, participating in industry invents, exploring/training in areas outside subject matter expertise, etc.
• Train new-hires on Walmart Connect's processes and best practices, QA and provide guidance for new-hire work, and assist new-hires with optimization strategies that drive WMC goals
Minimum Requirements
• 5+ years of experience in programmatic buying, programmatic planning/strategy, digital media planning or buying, digital ad ops or trafficking, analytics, or digital campaign management
• Experience with Demand Side Platforms (e.g., Xandr/AppNexus, The Trade Desk, Facebook, Pinterest, Amazon DSP, DV360, Verizon, Amobee, MediaMath, etc.) and digital ad server technology (e.g. Doubleclick, Sizmek, etc.)
• Understanding of rich media, dynamic creative, CTV/OTT, mobile and video ads units
• Bachelor's Degree
• Strong presentation skills
• Strong verbal and written communication skills
• Passion for digital media and advertising technology
• Attention to detail and creative thinking
• Team player who enjoys working in a collaborative, open environment
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term
Location: Berkeley, CA
Posted: Aug. 25, 2024, 4:07 a.m.
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