About Paysafe
Paysafe (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 25 years of online payment experience, an annualized transactional volume of $140 billion in 2023, and approximately 3,200 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com.
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Job Summary:
The Senior Marketing Strategy Manager, B2B is responsible for developing plans that drive awareness, understanding, and response to the needs of our Merchant/B2B customers and market segments. This role is crucial in developing and executing go-to-market strategies, ensuring successful product launches, and maximizing revenue growth across various channels. The ideal candidate will combine data-driven insights with a deep understanding of our target audiences to optimize marketing strategies and campaigns, ultimately enhancing customer engagement and revenue outcomes. This role will cover all markets Paysafe is in and across all segments – Enterprise and SMB
This role is perfect for an analytical thinker with commercial mindset and a passion for driving growth, a strong understanding of the merchant acquiring industry, a keen eye for market trends, and the ability to execute complex go-to-market strategies across diverse merchant sizes in a fast-paced environment.
This role is based in our Jacksonville, Florida office and offers a flexible hybrid work environment where you will have a blend of 3 in office days and 2 remote working days during the work week.
Key Responsibilities:
• Understand the needs and pain points of clients through market research, customer interviews/feedback, and collaboration with sales and customer support teams to gather firsthand insights. Transition marketing efforts from traditional lead generation to a more sophisticated, revenue-focused approach, leveraging advanced analytics and insights.
• Direct the analysis and execution of our market points of view (POVs). In collaboration with the Program Marketing Director, support the development of promotional strategies, go-to-market planning, product and brand positioning, and comprehensive marketing and sales campaign strategies.
• Leverage data insights to deliver actionable recommendations aimed at enhancing the performance of marketing plans and activities.
• Define, track, and optimize Key Performance Indicators (KPIs) related to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and deal conversion rates.
• Shift organizational focus from traditional lead generation to revenue-centric performance metrics, ensuring alignment with overall business objectives.
• Identify prospective audiences who are likely to be receptive to our brands/products and represent growth opportunities. Focus campaign activities on these key audiences/actions to boost performance.
• Design and implement a comprehensive Account-Based Marketing (ABM) strategy, targeting key enterprise accounts to drive deeper engagement and higher conversion rates.
• Collaborate with product management, marketing, sales, and other key stakeholders to ensure campaign alignment and product launches are directly tied to revenue outcomes.
• Oversee the entire offering life cycle end-to-end, ensuring timely and successful go-to-market strategies.
• Continuously define and refine competitive analysis, market segmentation, and audience targeting to maximize profitability.
• Drive in-the-base revenue by identifying opportunities for upselling, cross-selling, or entering new markets to drive additional revenue streams.
• Develop tactics to retain existing customers, reduce churn, and enhance customer satisfaction, driving long-term revenue growth. Manage a portfolio of cross-functional retention initiatives.
• Serve as a conduit between marketing and finance to highlight the marketing contribution and its impact on business outcomes.
• Assist in prioritizing initiatives based on forecasted impacts, ensuring alignment with revenue targets and strategic goals.
• Work closely with the centralized Corporate Strategy and product teams to ensure consistency in the execution of strategies across the organization.
• Monitor and determine marketing investments by channel to optimize spend and ROI.
Job Requirements:
• Bachelor’s degree in related field of study (Business, Marketing or related fiel
Location: Jacksonville, FL
Posted: Aug. 27, 2024, 11:55 p.m.
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