Company Overview
More than 35 years ago, SelectQuote was founded on one core promise: to help our customers protect the people they value most. We pioneered the way consumers shopped for term life insurance, and now, we also help people find home insurance, auto insurance, senior health insurance and more. Our quick and easy process saves consumers both time and money, and today, more than 2 million families trust us to help them with their insurance needs.
But what truly sets us apart is our people, and the opportunities to grow your career with SelectQuote are unmatched.
About the Role
Applicants living in the Kansas City Metro area will be expected to work in a hybrid setting.
SelectQuote’s marketing team needs an SEO Manager. The SEO Manager will work in coordination with the SVP, Digital Marketing, as well as members of other departments, to generate and achieve SEO performance goals. This position will be responsible for SEO initiatives across all divisions of SelectQuote, one of the country’s preeminent national insurance brokerages.
The SEO Manager is responsible for the execution of organic search deliverables, ongoing optimizations and performance monitoring, weekly reporting, and long-term website strategy as it relates to SEO. SelectQuote is looking for candidates with an analytical mindset, an entrepreneurial spirit, and an appetite for research and writing.
Supervisory Responsibilities:
• This position has no direct supervisory responsibilities.
Essential Duties and Responsibilities:
• Maintain and update tracking, monitoring, and reporting tools
• Routinely conduct keyword research, competitive research, and market research
• Evaluate website properties for on-page and off-page optimizations
• Generate SEO recommendations then test and execute against them
• Weekly reporting on primary, secondary, and contextually relevant KPIs
• Develop meaningful insights around market trends and business performance
• Evaluate channel economics and propose changes to current optimization strategies
• Work with the SVP, Digital Marketing to provide impact analyses of lead generation, cost, revenue and contribution margin
• Work with the SVP, Digital Marketing to create and manage monthly reporting for organic search efforts and performance across business units
• Participate as a thought-leader by monitoring, evaluating, and elevating trends or changes within SEO best practices, search results pages, and search algorithms.
• Collaborate with others on the marketing team to ensure all marketing initiatives and messaging are consistent and aligned with company and division goals
Skills/Abilities:
• Focus and attention to detail
• Intellectual curiosity and an analytical mindset
• Excellent oral and written communication skills
• Superior organizational and time management skills
• Strong understanding of foundational SEO elements
• Able to analyze large data sets and derive actionable insights from several data sources
• Familiar with digital marketing, digital channels, and online marketing metrics
• Resourceful and autonomous learner with the ability to deliver under pressure
• Previous experience with copywriting, content marketing, and/or content strategy preferred
Education and Experience:
• Bachelor's Degree in a relevant field and 6-8 years’ SEO experience required
• Working knowledge of search engine criteria and algorithm updates
• Experience developing, managing, and measuring SEO campaigns for medium-to-large brands
• Skilled with relevant industry software, including SEMRush, Microsoft Office, Google’s G Suite, and a myriad of SEO and reporting tools
• Expertise in Google Analytics, Google Tag Manager, and Google Search Console preferred
• Proficiency in HTML, CSS, and/or JavaScript coding languages or an aptitude to become proficient quickly with training
Physical Requirements:
• Work is performed indoors with potential for exposure to safety and health hazards related to office work. Could periodically travel to other office and operational sites. The noise level in the work environment is usually moderate.
• Prolonged periods of sitting at a desk and working on a computer.
SelectQuote Core Values:
Service: We create positive customer experiences.
Entrepreneurship: We create innovate & take risks.
Leadership: We build & invest in high-performing teams.
Empowerment: We embrace a changing environment.
Courage: We challenge the status quo & drive continuous improvement.
Teamwork: We help support & celebrate each other.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
Additional Information
#LI-EX
Location: United States
Posted: Sept. 16, 2024, 7:17 a.m.
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