Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
POSITION OVERVIEW
The CVS Total Search team is looking for an experienced Senior SEO Manager who will bring an in-depth knowledge of SEO best practices and a proven record in managing, optimizing, and growing organic search presence for large brands.
The Senior SEO Manager will be responsible for owning organic search efforts, improving search visibility, and increasing site traffic and sales. This is a hands-on role that requires the ability to operate at both strategic and tactical levels, with a primary focus on achieving tangible business results. In this role, you will collaborate with the SEO team to execute quarterly and annual organic search strategies and partner with the Search and SEO Products, Paid Search, and Content teams for successful implementation. Additionally, the SEO Manager will collaborate with business owners, marketing teams, agencies, and analytics partners to drive collaborative strategies, identify opportunities, and contribute to the growth of the program.
The ideal candidate has a strong domain knowledge in SEO, excels at building cross-functional partnerships, and uses data and insights to inform search strategies and drive positive business outcomes.
• *This is a hybrid role working onsite 3 days a week (Tues, Wed, Thurs) **
JOB RESPONSIBILITIES
Strategy
• Develop and execute a comprehensive SEO strategy across core businesses (Front Store, Pharmacy, and Health Services)
• Implement on-page and off-page SEO strategies to improve search engine rankings and user experience
• Conduct keyword and competitive research to identify new growth opportunities
• Perform regular SEO audits to identify and resolve technical issues
• Own the SEO content strategy, collaborating with internal and external partners to drive measurable impact and evolving the approach in response to search changes
Collaboration
• Work cross-functionally with Content Marketing to identify and expose content gaps, using data to influence content productions
• Support Search and SEO Products teams in aligning with best practices and relevant PI planning initiatives
• Collaborate closely with the SEM team to develop a comprehensive search strategy for expanded reach expanding reach and cross-channel impact
Reporting
• Leverage available SEO tools for data analysis and insights generation
• Publish weekly, monthly, and quarterly reports outlining insights and growth opportunities
• Stay current on industry trends, emerging technologies, and advancements in search engine algorithms; guide the organization through changes
Leadership
• Serve as a subject matter expert on SEO
• Lead a small team of in-house or agency SEO professionals
• Inspire and motivate others, fostering a positive and collaborative team culture
REQUIRED QUALIFICATIONS
The ideal candidate will have:
• 7+ years of hands-on tactical and strategic experience in SEO with a focus on results-driven programs
• 3+ years of SEO content experience driving business results through content development
• 3+ years of experience leading a team (agency or in-house)
• Ability to work onsite 3 days a week (Tues, Wed, Thurs)
PREFERRED QUALIFICATIONS
• Demonstrated experience in SEO strategies spanning across Product, Content, and Local, aimed at driving traffic and sales growth
• 5+ years of eCommerce expertise with experience across all channels
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
• Expert-level analytical and critical thinking skills, including using measurement and analyzing large datasets
• Experience in reporting on SEO performance and presenting ideas, updates, and results to business partners at various levels
• “Test & learn” mindset with the ability to make decisions and pivot quickly
• Strong prioritization skills, focusing on critical tasks, communicating, and aligning conflicting priorities, and proposing solutions
• Excellent communications skills and experience cultivating relationships and collaborating with agency partners and cross-functional teams
• Proficiency in using SEO tools and analytics platforms (Google Search Console, Adobe, SEOClarity, SEMRush, Botify, Screaming Frog, etc.) to track, analyze, and interpret data to make data-driven decisions and optimizations
Pay Range
The typical pa
Location: Chicago, IL (+2 others)
Posted: Sept. 19, 2024, 11:31 p.m.
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