Job Description
What you'll be working on
• Optimizing website content, CTAs, and conversions using Hubspot
• Managing LinkedIn ad campaigns to drive leads and pipeline
• Analyzing website analytics to improve UX and increase conversions
• Creating and optimizing landing pages, forms, and lead gen content
Responsibilities
• Exceeding monthly and quarterly demand gen metrics
• Developing and executing integrated demand gen strategies
• Analyzing campaign performance and optimizing based on results
• Collaborating with sales and marketing teams to improve pipeline
Requirements
• 5+ years experience optimizing demand gen programs
• Expertise with Hubspot for content, SEO, and analytics
• Expertise with Clay or other similar tools (e.g. RampedUp)
• Proven track record of successful LinkedIn ad campaigns
• Data-driven approach and ability to analyze metrics
• Experience with B2B SaaS/tech marketing
10-15 hours/week
Location: Remote, OR
Posted: Sept. 1, 2024, 7:18 a.m.
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