We are seeking an experienced GA4 (Google Analytics 4) expert to help us refine our data tracking, reporting, and troubleshooting. Our goal is to ensure accurate and comprehensive tracking of user journeys across multiple devices and channels, as well as set up advanced reporting for our e-commerce platform.
Our ultimate goal is to track where our sales are coming from and the customer's journey to how they go from finding our websites to actually hitting the purchase button, but additional troubleshooting and reporting will also be needed.
Required Skills:
- Expert-level knowledge of Google Analytics 4 (GA4), including setting up events, custom reports, and tracking across multiple devices and channels.
- Experience with e-commerce tracking and event setup for platforms like Magento.
- Ability to create and automate detailed reports, custom funnels, and path explorations.
- Strong troubleshooting and auditing skills to ensure accurate data tracking and reporting.
Key Responsibilities:
- Troubleshoot discrepancies between GA4 and other platforms and ensure data accuracy.
- Build custom funnels and path explorations to analyze user behavior and improve conversion insights.
- Set up, optimize, and verify GA4 conversion tracking.
- Thoroughly explain the differences and nuances with GA4 attribution.
Location: Anywhere
Posted: Sept. 2, 2024, 8:21 a.m.
Apply Now Company Website