Are you a passionate storyteller with a love for all things digital? Are you able to craft compelling and engaging content that connects with audiences on a deeper level? If so, we have an exciting opportunity for you to join our team at AT&T as a Lead Digital Content Writer.As our Lead Digital Content Writer, you will be responsible for developing and executing digital content strategies that align with our brand and resonate with our target audience. You will have the opportunity to work on a wide range of projects, from website copy to social media campaigns, and lead a team of talented writers to produce high-quality and impactful content.To be successful in this role, you must have a deep understanding of digital platforms and trends, excellent writing skills, and a strong ability to collaborate and lead. If you are ready to take your career to the next level and make a meaningful impact with your writing, we encourage you to apply for this position.
Develop and execute digital content strategies that align with our brand and target audience
Craft compelling and engaging content for various digital platforms, including website, social media, and email marketing
Lead a team of writers to produce high-quality and impactful content
Stay up-to-date with digital trends, platforms, and best practices to ensure our content remains relevant and effective
Collaborate with cross-functional teams, including marketing, design, and product, to ensure consistent messaging and brand voice
Conduct research and gather insights to inform content strategy and identify opportunities for improvement
Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines
Manage multiple projects simultaneously and meet tight deadlines
Continuously track, analyze, and report on the performance of digital content and make recommendations for optimization
Uphold a high standard of quality and provide feedback and coaching to team members to improve their writing skills
Represent the brand and maintain a positive image through all written content.
AT&T is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Location: Columbia, MD
Posted: Sept. 2, 2024, 8:03 a.m.
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