Why USAA?
Let's do something that really matters.
At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation's military, but we all share in the mission to give back to those who did. We're working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They're what guides everything we do - from how we treat our members to how we treat each other. Come be a part of what makes us so special!
The Opportunity
We are seeking a dedicated Director, Product Marketing for the Property and Casualty Marketing team.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is available for this position.
The USAA P&C Marketing team is a key growth engine for USAA, with a laser focus on our mission to serve the military community and their families. The P&C Marketing team is passionate about driving growth in multiple P&C products, with a primary focus on our core Personal Lines products: Auto, Home, and Renters Insurance. Our team of Marketing experts is focused on understanding the needs of current USAA members and prospective eligible members to deliver the right message at the right time to drive consideration and conversion of USAA products. We develop product-specific go-to-market plans, marketing strategies, and creative assets, informed by data. Our marketing campaigns reflect our brand personality, our mission to serve those who serve, and the value of our products and services. We are driven by performance with a continuous improvement mindset, rooted in results optimization supported by test and learn.
The Director leads a team of product marketers that acquire new accounts, shape and implement product-specific marketing strategies, focus on performance metrics, and deliver measurable results. Product marketers accelerate growth through continuous test-and-learn agenda, improvement of paid marketing efforts, and expert allocation of marketing investments. The team will ideate, plan, launch, measure, and optimize marketing campaigns to drive sustainable growth at efficient Cost per Account (CPAs). Accountable for a large marketing budget and will collaborate closely with internal stakeholders such as Brand, Product, Risk, and Analytics to drive growth via both new-to-USAA members as well as cross-selling to existing members.
This role will lead marketing relationship with Home Insurance, Renters Insurance, Specialty Products and International business partners.
What you'll do:
• Directs and oversees the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Directs and oversees the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
• Responsible for supporting the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Drive the strategy for the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Leads a team to embrace safe & sound business practices at scale.
• Knowledge of product related regulations, and risk and compliance requirements.
• Ability to leverage external knowledge regarding the digital space and established a network of external partners to inspire out-of-box thinking.
• Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Attract, develop, expand, and retain high performing teams of marketing professionals that deliver outcomes and key results.
• Cultivate talent through coaching and training.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
• Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
• 8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).
• 3 years of people leadership experience in building, managing and/or developing high-performing teams.
• Ability to coach and guide a team to excel in the skill and responsibilities required to be successful in their roles.
• Prof
Location: Charlotte, NC
Posted: Sept. 6, 2024, 9:59 a.m.
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