Kforce has a client that is seeking a Digital Web & Marketing Analytics Manager in Boston, MA.
Key Tasks:
• Digital Web & Marketing Analytics Manager will recommend practical insights by diving deeper into site experience data (site optimization, customer journey, audience identification, segmentation)
• Analyze online user behavior, conversion data and customer journeys, funnel analysis
• Ensure accurate website reporting and tagging for Company North America and Western Europe platforms
• Partner with Testing & Site Optimization to deliver deeper testing analysis
• Develop and perform quality checks on data for both ad hoc and ongoing processes
• Be a collaborative partner to our internal stakeholders including business and technology partners
• Be proactive in supporting cross functional teams (UX, Product, Testing) to turn data in to insight and action
• Collaborate with key stakeholders to integrate insights into the planning process
• As a Digital Web & Marketing Analytics Manager, you will enhance & maintain ongoing reporting needed to help the business monitor trend(s)
• Enable the business to self-serve through building out a reporting repository and documenting best data pulling practices
• Be a thought partner to help create an Insights foundation rooted in experience analytics* Bachelor or Master's degree in a technology or quantitative field such as Engineering, Marketing, Business or Economics
• Must have 6-8 years of proven ability in web analytics, digital marketing, and site optimization roles leveraging data and insights to drive recommendations
• Expertise with Adobe Analytics, Google Analytics, or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g., GTM, DTM, etc.)
• Understanding of how to use digital media, performance marketing and emerging channels such as paid search (Google ads), paid social (Facebook, Instagram ads), email, affiliates etc. to drive customer acquisition and retention
• Proficient in Excel and PowerPoint; Strong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.)
• Excellent communication skills including the ability to influence decision makers and internal clients
• Critical thinking and problem solver
• Positive demeanor and willingness to learn new things
• Excellent time management and ability to prioritize multiple work streams
• Experience in SQL a plus
Location: Boston, MA
Posted: Sept. 16, 2024, 7:35 a.m.
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