Who We Are
WillowTree, a TELUS International Company, partners with the world’s leading brands to help them tackle their thorniest challenges - be it launching new digital products, delivering personalized marketing at scale, or harnessing the power of data and AI to transform their business. These mission-critical initiatives aren’t solved by a single discipline. Great digital is a team game - it requires seamlessly combining strategy, engineering, design, data science, marketing, and more. Other firms have bolted on these capabilities - as digital natives, we’ve built them into our teams from Day 1. The result? Top and bottom lines that grow, alongside our client’s capabilities. Check out how we have impacted our clients' digital portfolios over the years.
In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT). The combined company brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose - be it mobile apps, websites, voice skills, chatbots, email, service agents, or associates.
Location & Flexibility
This role will be in a Work From Near (Hybrid) capacity based out of one of the following offices: Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC.
The Opportunity
Our SEO Strategist will help shape how SEO & ASO integrates into WillowTree project work in a way that improves UX and boosts qualified organic traffic. You'll play an integral part on cross-functional project teams. You’ll conduct site & app audits, build technical SEO requirements, provide content strategy guidance and tactical optimizations. You’ll shape SEO & ASO best practices for both clients and internal teams, analyze organic traffic behavior and recommend audience segmentation, and serve as the primary point of contact for SEO- and ASO-related client questions.
Client travel required on an ad-hoc basis.
Responsibilities
• Conduct technical site audits & monitor SEO site health via SEO tools
• Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
• Design and implement automated regression tests with Test Engineers across multiple environments to identify site and page template issues
• Collaborate daily with cross-disciplinary teams such as, Engineering & Test Engineering, Product Architects, Analytics, Design, Content, Strategy and Research to create an amazing product experience for our clients
• Build SEO-friendly CMS solutions with customized fields in partnership with Engineering
• Conduct keyword research for both SEO & ASO projects to influence the product teams’ strategy
• Conduct client competitor research to develop meaningful, quantitative, and qualitative insights that drive qualified organic traffic
• Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects that drives business impact and ladders up to clients’ business objectives
• Leverage analytics tools to identify gaps or friction in the user journey to better drive qualified traffic and enhance conversion rate that directly drives client business impact
• Stay on top of industry trends and search engine algorithms to inform new strategies
• Develop & deliver presentations that highlight SEO & ASO insights, technical enhancements, content recommendations, training materials, etc. for internal and client teams
• Collaborate with client & project team to develop & manage app store listing A/B tests
• Work collaboratively on project work across many product team disciplines while also tapping into and supporting the broader SEO team as needed
• Work with a high degree of autonomy on up to two projects at a time
Qualifications
• 4+ years SEO and/or ASO experience at a digital agency or in-house
• You’re knowledgeable about modern web technologies and understand server-side rendering, single-page applications, and how bots crawl a site
• Demonstrated understanding of HTML, JavaScript, CSS, JSON-LD and Web Content Accessibility Guidelines
• You’ve developed or implemented technical SEO and content recommendations that drove organic search growth and met a client's business outcomes
• Understand the importance of Conversion Rate Optimization and how SEO overlaps with this discipline
• Ability to communicate your ideas and tactical recommendations to both technical and non-technical audiences
• An eye for detail and an enthusiasm for documentation and organization
• A data-driven approach and understanding of how web performance, usability, and other facets of web technologies like voice search and A/B testing can impact SEO with the ability to create forecasting models estimating the impact of implementing work
• A familiarity with tools like: Google Search Console, Google Analytics, Amplitude, Google Data Studio, Google Big Query, Screaming Frog, seoClarity, BrightEdge, Ahrefs, SEMRush, Conductor or other s
Location: Durham, NC
Posted: Sept. 10, 2024, 9:05 a.m.
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