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College of Music and Media Communications Coordinator

Loyola University - New Orleans

The Communications Coordinator manages all communication-related activities at Loyola’s
College of Music and Media. The coordinator actively promotes the College to internal and
external stakeholders, media outlets, prospective and current parents, students, donors, alumni,
and the higher education and business communities. This person takes the initiative and is a bold
visionary by developing and presenting effective communication strategies to the Dean and the
CMM leadership team to accomplish measurable goals. This employee understands audience
behavior and how to leverage analytical information to amplify the College’s voice.

The Communication Coordinator is critical to the team and is responsible for
collecting, developing, and packaging dynamic content. An exceptional writer and editor who
can make complex content digestible and relatable, the coordinator creates content for digital
channels and traditional print materials.

This person is adept and comfortable creating all forms of content, including news stories, web
content, brochure content, etc., and skillful in writing and editing content that achieves desired
outcomes. The coordinator should know how to use Adobe Creative Cloud to create graphics and
short videos that align with the College and University’s brand. They should generate original
ideas and effectively communicate their vision.

The person should demonstrate a strong understanding of social media excellence - how to plan
and execute campaigns. They must know how to manage Facebook, Instagram/Threads, TikTok,
X, and LinkedIn and be skilled at reading and interrupting the analytics reports from each
platform. The same goes for managing the essential function of updating the College’s website.
The coordinator is a team player and a strong relationship builder who can mine and identify
stories from critical partners. They can multitask and understand how to maintain productive and
reciprocal relationships. The Communications Coordinator supports the Dean’s Office’s
overarching content strategy by developing and executing a strategic content calendar to support
and advance the College's vision and mission.

The coordinator must become fluent in all areas of the College, ensuring all programs, faculty,
staff, and students are represented through all messaging. They should be committed to
inclusion, diversity, and equity in words and practice. The overall atmosphere created by these
efforts should result in engagement that promotes enrollment, community engagement, and
philanthropy for the College of Music and Media. The coordinator helps build identity and brand
awareness and will produce monthly engagement reports and present them to various
stakeholders. This person will also create and disseminate an internal newsletter.

The coordinator exudes commitment to the craft, understands the importance of timeliness,
deadlines, and exceeding expectations, and is highly motivated to help the College grow.• Create dynamic, engaging content for digital channels and print materials
• Create/manage the College's public editorial/events calendar
• Schedule client interviews and photo shoots and act as the College’s liaison liaison
• Provide the following deliverables: Presentation decks, brochures, news articles, weekly/monthly newsletters, and editorials promoting faculty research and impact, the college website, social media, videos, news pitches, speeches and event run of show etc.
• Craft messages and communications strategies targeting different constituencies, including students, faculty, staff, alumni, donors, and community members, as well as experience with different platforms for which to reach them effectively
• Serve as the College's website editor and make regular updates
• Track and compile communications analytics
• Embody creativity, entrepreneurial skills, follow-through, attention to accuracy, and detail
• Expertise in social media management software and web software
• Create a curated media list, ability to pitch faculty as experts to the media outlets, and perform media training when necessary
• Possess strong interpersonal and conflict-resolution skills
• Hosts regular meetings with key stakeholders
• Other duties as assigned• Bachelor's degree in Communications, Design, Public Relations, Marketing, or related field
• Minimum two years of professional experience working in digital media, social media, public relations, marketing/advertising, journalism, or communications
• Excellent written communication skills, outstanding storytelling skills, and the ability to translate complex research into well-crafted, digestible content for a wide array of audiences
• Working knowledge of Microsoft Suite, Adobe Creative Cloud, Facebook, LinkedIn, and Instagram
• Independent worker who can get duties accomplished with limited supervision
• Able to shoot and edit short videos for social media, the website, or to use for recruiting and donor relations
• Ability to adapt quickly to new ci

Location: New Orleans, LA

Posted: Sept. 8, 2024, 7:39 a.m.

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