Essential Duties and Responsibilities:
• Develop and implement SEO strategies for our brands, company websites, and online marketing content.
• Execute day-to-day organic SEO campaigns, including keyword research, content gap analysis, strategic optimization of existing content, competitor analysis, and site enhancements.
• Manage SEO campaigns by writing meta content, creating SEO-friendly content, developing target keyword lists, improving site URL structure, and optimizing link architecture.
• Monitor SEO trends and recommend best practices for optimal performance.
• Assess and optimize App Store listing pages, incorporating marketing initiatives into executable App Store optimization strategies.
• Research and analyze competitor advertising links and monitor algorithm updates to mitigate potential traffic or conversion drops.
• Measure performance metrics and provide analysis to stakeholders, suggesting improvements and alternative strategies.
• Regularly update teams with recaps, new findings, and strategic plans.
• Perform other related duties as assigned.
Qualifications, Skills, and Knowledge:
• B.S/B.A in Information/Computer Science or related field preferred.
• 3+ years of experience in SEO/SEM.
• Proficiency in HTML, CSS, and JavaScript development and constraints.
• Strong understanding of SEO practices, including keyword research, on-page optimization, and link building.
• Experience with ASO, including the creation and maintenance of app store presence elements like copy, assets, and keyword definitions.
• Knowledge of affiliate marketing and pay-per-click advertising.
• Excellent writing, editing, proofreading, and verbal communication skills.
• Expertise in Google Analytics, SEMrush, and Google Search Engine Algorithms.
• Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
• Ability to work independently or as part of a team in a fast-paced environment.
Benefits:
• Medical, Dental, Vision Insurance
• Life Insurance: Fully covered by the company
• 401(k) Matching: 100% match up to the first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
• Paid Sick Leave
• 7 Paid Holidays
• Paid Vacation
• Discounts on fitness equipment
Location: Los Angeles, CA, United States
Posted: Aug. 14, 2024, 2:29 a.m.
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