About Bankrate:
Bankrate is seeking an experienced Director of Search Engine Optimization (SEO) to help drive organic growth. As a Director of SEO, you'll lead a team of growth marketing analysts and fully own the development of your business's short and long-term strategy for Bankrate's Insurance and Banking verticals. Bankrate is also one of the biggest brands in the financial services landscape.
About the Role:
Being a SEO Director at Bankrate allows you to work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility. As SEO Director, you will have the autonomy to build a strategy and work with internal product teams to develop tooling to support that strategy & learn faster. An SEO Director is an integral part of a successful marketing strategy.
What You Will Do:
• Own the organic performance of one (or more) of Bankrate's vertical businesses and lead a team of 1-5 growth marketing analysts with varying experience levels.
• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
• Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
• Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
• Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics.
• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
What We Are Looking For:
• Someone who wants to work a Hybrid Work Schedule:
• Ability to work at Red Ventures' Corporate Headquarters in Fort Mill, SC (South Charlotte) three days a week on Tuesdays, Wednesdays, and Thursdays.
• Ability to work from home on Mondays and Fridays.
• A self-starting, proven performer with at least 5 years of experience in SEO.
• A proven leader and developer of talent with a track record of driving strong performance and growth from your team.
• Always curious, with strong communication skills, confidence, and the ability to work with a variety of different, and cross-functional, teams.
• Passionate about innovating in organic search, don't accept theories at face value, and enjoy testing to prove the effectiveness of tactics.
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data.
• Very comfortable working in the weeds with data using tools such as Microsoft Excel, SQL, Google Analytics, Looker/Looker Studio, Google Tag Manager, and other common reporting platforms.
• Basic ability to work with HTML, CSS, and JS as it relates to SEO.
• Familiar with several SEO suites and tools including: Ahrefs, SEMRush, SEO Clarity, Botify, Google Search Console, and Screaming Frog.
• Excited to learn how to utilize several proprietary in-house tools for audience identification and multivariate testing.
• Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling.
• A frequent reader of SEO journals and newsletters. Stays close to industry trends. Opinionated about the long-term direction of organic search and can translate it into strategy.
• Deeply familiar with Google's quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like.
• Diligent in tracking your competitive landscape. Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.
• Believe in intersectionality SEO and a strong user experience.
• Innovative thinking around using AI to improve team efficiency on monotonous tasks.
• Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session.
• Ability to work within content management systems like Wordpress and ability to collaborate with engineering to improve the CMS.
• Familiar with the scrum agile framework of software development.
Compensation:
• USA Compensation Range: $130,000 - 210,000*
• Note actual salary is based on geographic location, qualifications, and experience.
• Enrollment in Red Ventures Long Term Incentive Plan (Equity).
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
• Health Insurance Coverage (medical, dental, an
Location: Charlotte, NC
Posted: Sept. 10, 2024, 9:05 a.m.
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