SEO Analyst - Consumer Marketplace
As an SEO Analyst, you will be instrumental in supporting our Growth Marketing team’s mission to enhance website visibility and drive organic traffic. Alongside our SEO Manager, your keen analytical skills will be essential as you delve into website content, conduct in-depth keyword research, and identify optimization opportunities. You'll play a vital role in ensuring our websites are optimized for search engines, helping us climb the ranks and attract a larger, quality audience to our marketplace properties (sparefoot.com, storage.com, selfstorage.com).
What you will do:
SEO Research and Analysis:
• Conduct keyword research using various tools and tactics.
• Perform competitive analysis and identify gaps in our content and on-page strategy.
• Collaborate with content teams on topic ideation to increase organic traffic.
• Optimize existing content for rankings and make updates in Wordpress and our CMS.
• Identify opportunities for backlinking and digital PR.
• Assist with audits to ensure A+ website performance and SEO technical best practices are in place.
• Using analytics tools, identify areas of improvement on our websites, especially optimizations for mobile to improve user experience.
SEO Reporting:
• Report on key performance metrics (KPIs) comparing them to our SEO goals and benchmarking data. Surface any trends to leadership.
• Assist with building and maintaining reporting in GA4 and SEO analytics tools.
• Maintain process documentation.
• Stay informed about industry best practices, algorithm updates, and trends in SEO.
What you will need:
• Bachelor’s degree in Marketing, Communication, or related field.
• Minimum 2 years of relevant experience.
• Understanding of ranking factors and search engine optimization practices.
• Ability to communicate about technical SEO to developers as well as non-technical team members.
• Proficient in XML sitemaps, Google Analytics 4, and Google Search Console.
• Familiarity with keyword research and management tools (SEMRush, SEOClarity, Screaming Frog, etc).
• Enthusiasm for working within a project management tool (Asana).
• Excellent editing skills with an emphasis on SEO.
• Strong analytical skills.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.
• CMS and/or Wordpress experience is a plus.
• Prior experience in consumer marketplaces is a plus.
Location: Houston, TX
Posted: Sept. 12, 2024, 6:21 a.m.
Apply Now Company Website