PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.
Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.
Role Summary
We are seeking an experienced and talented marketing professional to join our U.S. Global Wealth Management Marketing team as a Content Marketing Lead. This role is perfect for a marketing professional with a passion for content creation, writing, a deep understanding of investment products and financial markets, and knowledge of the U.S. retail and private wealth channels - an individual with the inspiring responsibility of creating the voice of our Financial Advisor experience.
In this pivotal role, which is fundamental to the broader U.S. GWM and Marketing teams at PIMCO, we anticipate significant contributions. As the Content Marketing Lead, you will craft engaging marketing content specifically designed for Financial Advisors and their investor clients. This includes sales collateral, infographics, emails, website content, podcast and video scripts, social posts, investment insights, presentations, and other assets that support PIMCO's diverse investment strategies and services. You will bring a portfolio of financial services editorial content that showcases exceptional writing and storytelling skills, with the ability to simplify complex ideas into clear, engaging language.
The ideal candidate is a hands-on professional who welcomes tackling any task, no matter how small, while also being able to shift into a strategic and creative mindset. Your eagerness to learn about our products, marketing strategy, business needs, combined with your knowledge of the financial markets and target audience needs will shape the content you create. You will have a strong pulse on market trends and organizational developments, and use this insight to create timely, relevant messaging.
As an entrepreneurial and forward-thinking individual, you will actively collaborate with business and sales leads, recommending content strategies that align with their goals and the audience's needs. Having direct exposure to Financial Advisors is a significant advantage, as it enables you to stay attuned to market demands, understand emerging trends and themes, and link these insights with our organizational goals and financial market events. This understanding will also enable you to identify and seize opportunities to create impactful and timely content.
We are looking for a creative, continuous learner who thrives on client interaction and feedback. You should be resourceful, able to drive marketing initiatives in a lean environment, and possess technical fluency in investing, consistent with a proficient client-facing investment management industry professional. Partnership with other teams (editorial, multimedia, etc.) will be a critical success factor.
Reporting Relationship
The Content Marketing Lead will report to the EVP, U.S. GWM Marketing who is located in New York.
Location
New York, NY (preferred), Austin, TX or Newport Beach, CA.
Responsibilities
The key responsibilities include, but are not limited to:
• Understand client needs and content behaviors
• Collaboratively define and execute PIMCO's U.S. GWM content marketing strategy in alignment with client needs, PIMCO priorities and business objectives
• Develop, shape, write, copyedit, proofread and continuously improve high-quality, highly-effective and targeted externally-facing content assets (sales collateral, infographics, emails, websites, podcast and video scripts, social posts, investment insights, presentations) that support PIMCO's broad range of investment strategies and services
• Create and maintain a dynamic editorial calendar that can shift quickly given market conditions, to ensure relevant and continuous content creation, activation and distribution
• Lead our Advisor Experience Messaging + Content working group, a body of cross-functional stakeholders that meets every month to ensure alignment in our content development decision-making
• Collaborate with internal teammates and business unit stakeholders (Sales, Strategy, Product) across BAU, campaigns, projects and programs to deliver relevant, qualit
Location: Massapequa Park, NY
Posted: Sept. 12, 2024, 6:22 a.m.
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