A clean beauty brand is looking for a skilled SEM/SEO Specialist with a background in the beauty industry to join our marketing team. This role is crucial for driving traffic, improving search engine rankings, and maximizing ROI through effective search engine marketing and optimization strategies.
Responsibilities:
• Develop, implement, and manage SEM campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
• Conduct keyword research and optimize on-page SEO elements to improve organic search rankings.
• Recommend changes to website architecture, content, linking, and other factors to improve ranking.
• Track, report and analyze website analytics and PPC initiatives and campaigns
• Develop and implement link building strategy
• Perforn ongoing keyword discovery, expansion, and optimization
• Optimize copy and landing pages for search engine optimization
• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
• Analyze and report on campaign performance, using data to refine strategies and improve results.
• Collaborate with the content team to ensure SEO best practices are applied to all content.
• Stay current with the latest SEO and SEM trends and algorithm updates.
Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in SEO/SEM, preferably in the beauty industry.
• Proficiency in Google Analytics, Google Ads, and SEO tools (e.g., SEMrush, Moz).
• Proven track record of successful SEO and SEM campaigns.
• Strong analytical skills and data-driven thinking.
• Excellent communication and teamwork skills.
Job Type: Full-time
Pay: $70,000.00 - $80,000.00 per year
Benefits:
• Flexible schedule
• Health insurance
• Paid time off
Schedule:
• 8 hour shift
• Monday to Friday
Experience:
• Keyword research: 5 years (Required)
Ability to Commute:
• Venice, CA 90291 (Required)
Ability to Relocate:
• Venice, CA 90291: Relocate before starting work (Required)
Work Location: In person
Location: California
Posted: Aug. 12, 2024, 5:12 p.m.
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