Description
Whirlpool Corporation is on the lookout for an Associate Director, Creative Strategy to join its in-house, award-winning creative agency, WoW Studios. Located in Chicago, this role is instrumental in architecting the strategic vision that unveils human-centered insights, provokes innovative creative ideas, and inspires teams to create breakthrough communications for brands such as KitchenAid, Whirlpool, JennAir, Maytag, and Amana. The ideal candidate possesses a consumer-centric mindset and a keen understanding of emerging trends while translating business needs into inspiring calls to action.
Compensation and Benefits
• Competitive salary based on experience
• Flexible working hours
• Industry-leading time-off benefits
• Flexible Friday – Option to work extra hours Monday through Thursday to leave early on Friday
• Two-Week Work Remote from Anywhere – Minimum of one-week increments for a total of two weeks per year
• Sabbatical – Four weeks paid leave after every five years of service
Why you should apply for this position today
This role presents an exciting opportunity to lead a passionate team in crafting compelling narratives and innovative campaigns that resonate with consumers. Join Whirlpool and make a significant impact on the brand’s storytelling and market presence while enjoying a flexible work environment.
Skills
• Expertise in creative strategy and marketing
• Strong understanding of go-to-market product strategy
• Proficient in quantitative and qualitative research methodologies
• Exceptional writing and communication skills
• Strong leadership and collaboration capabilities
• Ability to leverage consumer insights for marketing strategies
Responsibilities
• Lead a team of Creative Strategists to develop comprehensive briefs that drive creative strategy for integrated campaigns
• Guide the development of strategic insights to inform creative concepts and campaign execution
• Ensure brand consistency and advocate for the brand’s voice and visual identity
• Collaborate with creative teams to brainstorm and execute innovative concepts
• Oversee the creative process from concept to execution, ensuring quality across deliverables
• Provide feedback on creative work to ensure alignment with strategic goals and brand standards
• Partner with analytics teams to measure and evaluate the effectiveness of creative campaigns
Qualifications
• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field
• 7+ years of relevant experience in creative strategy, marketing strategy, or related roles
• Proven expertise in go-to-market product strategy
• Experience in both quantitative and qualitative analysis
Education Requirements
• Bachelor’s degree in a relevant field such as Marketing, Advertising, or Business Administration
Education Requirements Credential Category
• Bachelor’s Degree
Experience Requirements
• 7+ years of experience in a creative strategy or marketing role, preferably within a creative agency environment
• Proven track record of leveraging consumer insights to inform marketing strategies and drive business results
Why work in Chicago, IL
Chicago is a vibrant city known for its rich history, diverse culture, and innovative business landscape. The city provides a wealth of opportunities for networking, professional growth, and personal development. Enjoy a lively arts scene, world-class dining, and numerous recreational options, all while benefiting from a collaborative work environment at Whirlpool Corporation.
Location: Chicago, IL
Posted: Sept. 15, 2024, 6:29 a.m.
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