CDW is pleased to be partnering with one of our clients in the finance industry on this new SEO Specialist consulting opportunity. Please find the details below and apply if interested!
Position: SEO Specialist
Location: Remote (East Coast Hours)
Contract Duration: 6-months
Pay Rate: Targeting in the $70-$80 per hour range
Overview: The primary objective from this role in the project is to improve the overall SEO performance of our existing Webflow website by:
• Conducting a comprehensive SEO audit to identify weaknesses and opportunities.
• Implementing SEO best practices across technical, on-page, and off-page
• elements.
• Collaborating closely with the Website Product Owner, Webflow Developer, and Designer to ensure SEO is fully integrated into CMS implementation and all website enhancements.
• Driving organic traffic growth and improving search engine rankings for target keywords.
• Addressing specific SEO challenges, including issues related to site speed, mobile optimization, and content structure.
Scope of Work: The selected contractor will be responsible for the following tasks:
SEO Audit and Strategy Development
• Conduct a thorough SEO audit of the current website to identify technical, on-page, and off-page issues.
• Develop a detailed SEO strategy and implementation plan, tailored to our website’s structure, content, and business goals.
Technical SEO Implementation
• Optimize the website’s architecture, including URL structure, navigation, and internal linking, to improve crawlability and indexing.
• Address technical SEO issues such as site speed, mobile optimization, structured data, and site security (HTTPS).
• Ensure that all website enhancements, including CMS implementation, are SEOfriendly.
On-Page SEO Optimization
• Optimize content for targeted keywords, ensuring the correct usage of meta tags, headers, alt text, and internal links.
• Collaborate with content creators and designers to ensure SEO best practices are followed in all content creation and design elements.
• Implement schema markup to improve search engine understanding and rich snippet opportunities.
SEO Strategy
• Develop and implement an off-page SEO strategy, including backlink acquisition and improving domain authority.
• Monitor and manage the website’s link profile to ensure a healthy and effective backlink strategy.
SEO Performance Tracking and Reporting
• Set up analytics and SEO tools to monitor and track performance (e.g., Google Analytics, Google Search Console, etc.).
• Provide regular reports on key SEO metrics, including organic traffic, keyword rankings, backlinks, and site performance.
• Adjust the strategy as needed based on data-driven insights and search engine algorithm updates
Required Qualifications:
• Proven experience in SEO with a strong portfolio of successful projects, particularly in the SaaS or Webflow environment.
• Extensive knowledge of technical SEO, on-page SEO, and off-page SEO strategies.
• Experience working with Webflow or similar platforms and collaborating with web development teams.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Ability to analyze SEO data and provide actionable insights to improve website performance.
• Strong communication skills, especially when working with cross-functional teams such as developers, designers, and product owners.
Location: Anywhere
Posted: Sept. 16, 2024, 7:17 a.m.
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