Multiview is a B2B digital marketing expert. Since our founding in 2000, we have served over 60,000 companies, led over 1 million digital marketing campaigns and served billions of highly targeted impressions.
Our goal? Giving B2B marketers the power to reach their exact audiences online — with our unique mix of proprietary data, hands-on service and awesome creative.
Multiview has a youthful, friendly and upbeat environment filled with special perks like surprise breakfasts and summer food trucks. We believe you should love where you work and excel in what you do.
Job Purpose/Summary:
We are in search of a Tagging Implementation Specialist who will be responsible for Managing a variety of tag management (Adobe Launch, Google Tag Manager) and Analytical (Adobe Analytics, and Google Analytics) platforms. This person will be highly motivated, able to be focused yet flexible and think analytically and creatively within the Programmatic Digital Marketing space.
Responsibilities:
As a Tagging Implementation Specialist, you will be responsible for
• Setup and Manage Tag Managers and Pixels.
• Configure various tag management assets such as tags, triggers, rules, variables etc.
• Creating and setting up variables in GTM and Adobe Launch
• Integrating Adobe Launch/GTM with digital advertising tags (including QA & troubleshooting)
• Managing the teams' and client's questions with tag/tracking problems
• Support campaign requirements for pixel and conversion tracking.
• Perform data analysis and provide reports for Google Analytics and Adobe Analytics on web usage, user engagement, and behavioral analytics on Programmatic campaigns.
• Assist in trafficking of ads and optimization of Programmatic campaigns.
Professional Competencies:
• Strong analytical mindset and ability to make on data-driven decisions.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives.
• High levels of integrity, autonomy, and self-motivation.
• Excellent organizational, project management and time management skills.
• Adaptable person who can learn quick to hit the ground running upon hire.
Requirements:
• Have a BA/BS degree, preferably in marketing/advertising, statistics, or similar
• (1) year experience specializing in Adobe Launch, GTM(Google Tag Manager), Google Analytics and Adobe Analytics.
• General understanding of digital media and programmatic campaign management and optimization practices
• Experience with Tag applications such as GTM (Google Tag Manager) and Adobe Analytics.
• Experience with Hubspot a plus
• Experience with Google Campaign Manager
• Proficient in Microsoft Excel, Chat GPT and/or other AI tools (Advanced Excel, Python skills a plus)
Multiview is an equal employment opportunity employer. We celebrate and are committed to a diverse and inclusive workplace that embraces you regardless of your gender, religion, sexual orientation, race, age, disability, military or veteran status, marital status, pregnancy, or any other basis protected by law.
Location: United States
Posted: Sept. 16, 2024, 7:35 a.m.
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