The Role
• Lead strategic marketing initiatives for premium product positioning, hierarchy, and communications.
• Work closely with the management team to understand the product vision, the competitive landscape, strategic product direction, and guide the product roadmap.
• Understand consumer needs/insights as it relates to our brand and specifically to our product. Identify market opportunities for new products and provide substantiating analysis to support brand and product initiatives.
• Lead and steer the product creation process in close relationship with product development and sourcing/costing teams.
• Create and/or contribute to the development of marketing content including print collateral, product literature and training, merchandising, sales tools, marketing and instructional videos, and more.
• Manage go-to-market strategies for new product introductions utilizing internal and external resources.
• Work in collaboration with Digital and Brand Marketing to develop 360 marketing launch plans for new products to feature initial launch campaigns and ongoing marketing efforts such as email, social, web, etc.
• Foster shared and open communications with Divisional leaders and other internal stakeholders that provide both timely, relevant product marketing information and seek to gain input from various functions within the organization.
• Create marketing and informational materials to support the sales team in acquiring new business opportunities and servicing existing customers.
• Other duties as assigned by Manager
This position plays a role in developing premium product brand strategies and efforts in execution of this strategy. Development of a product strategy that nurtures, expands and deepens customer loyalty to our brand is essential. The ideal candidate is highly creative, takes bold initiative, has a passion for premium product, and is focused on our customer. This position works closely with the Digital Marketing, Brand Marketing, Product Development and Divisional Sales teams. Candidates must have experience with launching consumer goods products.
Education and Skills:
• Minimum 4 year College Degree
• Experience with Product Launch Marketing best practices
• Experience with Project Management systems
• Experience with consumer goods products
• Advanced knowledge of product marketing trend analytics tools
• Demonstrated success directing individual and multi-channel product marketing projects
• Excellent written and verbal communication skills
• Excellent organization and teamwork skills
Physical Requirements/Work Environment:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. Reasonable accommodations(s) may be made to enable individuals with disabilities to perform the essential functions.
• Regular and predictable attendance
• Ability to effectively communicate with others (verbally and in writing)
• Ability to work in a fast paced and consistently busy environment
• Drug Free environment
• Business casual work environment
The Benefits:
• Medical, dental, supplemental benefits provided after eligibility period
• 401(k) Plan
• Paid vacation and holidays
• Paid vacation, sick, and holiday
• Access to training programs and tools to ensure your success
Norco, CA
We are fully committed to Equal Employment Opportunity and providing an environment of mutual respect to all applicants and teammates. Each qualified applicant and employee are recruited, employed, and evaluated without regard to any characteristic protected by law, such as race, color, religious creed, sex, sexual orientation, gender identity or expression, national origin or ancestry, age, physical disability, mental disability, medical condition, genetic information, marital status, gender, or status as military or veteran status. Equal employment opportunities are provided to all persons in all aspects of the employer-employee relationship, including recruitment, hiring, upgrading, training, promotion, demotion, transfer, discipline and termination. We provide a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.
Job Type: Full-time
Pay: $70,000.00 - $75,000.00 per year
Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
Schedule:
• 8 hour shift
• Monday to Friday
Ability to Relocate:
• Norco, CA 92860: Relocate before starting work (Required)
Work Location: Hybrid remote in Norco, CA 92860
Location: Norco, CA
Posted: Sept. 22, 2024, 5:31 a.m.
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