Technical and analytical Skills [ Rating >= 8/10]
• MUST HAVE
• AT least 6+ years of proven SEO experience
• Excellent knowledge and understanding of SEO landscape, trends and best practices.
• Experience with web analytics tools (Adobe Analytics, and Adobe Launch)and data visualization software
• In-depth understanding of HTML, CSS, JavaScript and web concepts.
• Ability to conduct strategic keyword research and content planning.
• Experience analyzing large amounts of data to develop actionable recommendations
• Experience with enterprise SEO and rank tracking tool “Conductor”
• Familiarity with A/B testing tools
• Must have strong analytical and problem-solving skills specifically when presented with a question from clients about their digital campaign.
• Must have strong verbal and written communication skills via email, phone and in person.
• Ability to work independently and as well as part of a team.
• Collaborate with teammates and clients to develop measurable strategies for site optimization that aligns with business objectives
• Contribute data-driven technical and content recommendations to reach rankings goals
• Support various SEO audits (technical, content, authority, local, competitor) to identify gaps and set priorities
• Assess client websites and develop prioritized architectural, technical, and content recommendations and SEO roadmaps
• Perform keyword research, title tag and meta description development and provide on-page optimization recommendations on an ongoing basis
• Conduct competitive benchmarking, analysis, and monitoring
• Monitor clients’ organic search performance, and produce ongoing performance reports measured against ranking, traffic and conversion goals
• Create and maintain analytics dashboards, reports and reporting tools, and highlight key areas of opportunity in accordance to client goals and objectives
• Review project requirements for each release and work closely with development team to implement changes
• Stay abreast of industry trends to inform SEO strategy and communicate these trends to clients and our team, focusing on how changes can help improve results
• Research, document and maintain SEO best practices and develop processes to utilize them throughout the organization
Location: Newark, NJ
Posted: Sept. 19, 2024, 11:31 p.m.
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