Job Description
Sr. Director B2B Product Marketing – Homes.com
Company
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
For over 35 years, CoStar Group has been living and breathing the world of real estate information and online marketplaces, giving them perspective to create truly unique and valuable offerings to their customers. By continually refining, transforming, and perfecting their approach to their business, CoStar has created a language that has become the standard in the industry, for their customers, and even competitors. As they continually work to continue that
effort as well as improve and drive innovation, they are able to deliver for their customers, employees, and investors. CoStar Group provides an invaluable edge in real estate, by equipping the brightest minds with the best resources available.
About Us
As a division of CoStar Group, Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and
make connections on their terms – disrupting a multi-billion industry.
Already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.
Homes.com is a CoStar Group company with 20+ years’ experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-andtrue, award-winning company.This position is located in Richmond, VA and offers the following hybrid schedule option: 4 days onsite / 1 day remote
About The Role
As the Sr. Director of B2B Product Marketing at Homes.com, you will be responsible for overseeing all performance marketing and product marketing initiatives, including email, programmatic, digital, and social channels.
You will work closely with the product development team to establish compelling go-to-market strategies for critical product launches and enhancements. Your role will involve leading the strategic development and execution of marketing campaigns that drive business growth and
enhance brand awareness. You will also collaborate with cross-functional teams to ensure alignment and effectiveness of marketing efforts, providing actionable insights and recommendations to optimize performance.
About You
You are a strategic and detail-oriented marketing professional with a strong background in managing product launches and ensuring alignment with customer needs and market trends. Your expertise in conducting market research and competitive analysis informs your approach
to product positioning, value proposition, and differentiation. You excel at developing marketing strategies across critical audience segments and creating all necessary marketing materials to support internal teams and promote products externally.You have a keen ability to work with performance media and analytics teams to craft omnichannel measurement, optimization methodologies, and testing strategies. Your collaborative nature and analytical mindset enable you to drive impactful marketing initiatives that resonate with target audiences and achieve business objectives.
Responsibilities
• Manage product launches and ensure alignment with customer needs and market trends.
• Conduct market research and competitive analysis to inform product positioning, value proposition and differentiation.
• Develop marketing strategies across critical audience segments.
• Develop all marketing materials to support internal teams and promote products externally.
• Work with performance media and analytics to craft omni-channel measurement, optimization methodologies and testing strategies.
Qualifications
• 10+ years of experience overseeing performance marketing and product marketing initiatives, including email, programmatic, digital, and social channels.
• Proven ability to work closely with product development teams to establish compelling go-to-market strategies for critical product launches and enhancements.
• Strong leadership skills with a track record of managing high-performing marketing teams.
• Excellent collaboration skills with cross-functional teams to ensure alignment and effec
Location: Richmond, VA
Posted: Sept. 19, 2024, 11:39 p.m.
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