About Us:
FYF-JB, LLC operates several prominent brands including Jolly Pets, Barker Beds, Horsemen's Pride, and Tusco Products. We cater to both B2B and DTC markets, delivering high-quality products and exceptional service. Our team is dedicated to innovation, growth, and maintaining our leadership in the industry.
Job Description:
We are seeking a highly skilled and motivated Digital Marketing Manager to oversee our advertising campaigns on Meta (Facebook, Instagram), Google & Merchant (Amazon, Chewy, Target, Walmart, etc) platforms. The ideal candidate will have a strong background in digital marketing, with a proven track record of managing successful PPC (Pay-Per-Click) and social media ad campaigns. This role will be crucial in driving our brands' online presence, customer engagement, and revenue growth.
Key Responsibilities:
· Campaign Management:
o Plan, execute, and optimize digital marketing campaigns across Meta and Google platforms.
o Monitor and analyze campaign performance metrics, making data-driven decisions to improve ROI and achieve KPIs.
o Conduct A/B testing to identify the most effective ad creatives, targeting strategies, and bidding techniques.
· Budget Management:
o Develop and manage budgets for Meta and Google advertising spend.
o Allocate resources effectively to maximize return on investment.
· Market Research and Analysis:
o Conduct market research to identify trends, opportunities, and competitor activities.
o Analyze consumer behavior and preferences to inform targeting strategies.
· Collaboration and Coordination
o Work closely with the content, design, and product teams to develop compelling ad creatives.
o Coordinate with the sales team to align marketing strategies with business objectives.
· Reporting and Communication:
o Generate regular reports on campaign performance and provide insights to stakeholders.
o Communicate effectively with internal teams and external partners.
· Continuous Improvement:
o Stay updated with the latest trends and best practices in digital marketing.
o Implement new strategies and technologies to enhance campaign performance.
Qualifications:
· Bachelor’s degree in Marketing, Business, or a related field.
· 3+ years of experience in digital marketing, specifically in managing Meta and Google ad campaigns.
· Proficiency in Google Ads, Google Analytics, Facebook Ads Manager, and other relevant tools.
· Strong analytical skills and the ability to interpret data to make informed decisions.
· Excellent project management and organizational skills.
· Creative thinking and problem-solving abilities.
· Strong communication and interpersonal skills.
Preferred Qualifications:
· Experience in the pet products, bedding, or outdoor products industries.
· Certification in Google Ads or Facebook Blueprint.
· Knowledge of SEO and other digital marketing strategies.
Why Join Us:
· Be part of a dynamic and innovative team.
· Opportunity to work with leading brands in the industry.
· Competitive salary and benefits package.
· Professional growth and development opportunities.
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Location: Streetsboro, OH
Posted: Sept. 24, 2024, 11:02 p.m.
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