About GBI:
GBI (https://gbi.co) is a rapidly growing fintech company, building groundbreaking technology at the intersection of alternative assets, including cryptocurrencies and precious metals. Our software is already deeply integrated into the world’s top wealth managers and powers retail applications around the globe.
GBI’s core platform allows underlying clients to buy, sell, and store precious metals and digital currencies within their existing accounts and trading systems. An innovative combination of a global over-the-counter marketplace and a storage/logistics network allows wealth managers and institutional investors to work with these alternative investments as native asset classes, maintaining assets under management, growing client assets and relationships.
Additionally, GBI has multiple D2C brands in the market (i.e, GoldSIlver.com, Wealthion.com) that primarily use Youtube to create and disseminate financial education. These channels are further marketed through other social media platform (e.g., X, Reels, Tiktok). GBI is seeking an experienced and strategic Head of Media Operations to lead content production and distribution across our financial education platforms. We are looking for someone with deep expertise in creating, managing, and scaling financial education content, ideally with experience at similar platforms that have leveraged social media for growth.
About the Role:
If you have been an executive producer - this is the next growth role for you! In this role, you will be responsible for overseeing the entire media operation—from content strategy and creation to editing, publishing, and optimizing. You’ll lead a talented team of editors, producers, and hosts to deliver compelling content that educates and engages our audience.
Key Responsibilities:
• Media Strategy Development: Develop and execute a content strategy aligned with the goals of GBI’s financial education platforms. Identify key topics, formats, and distribution channels to maximize audience engagement.
• Team Leadership: Lead a team of media professionals, including designers, editors, producers, and hosts. Oversee the production workflow, ensuring high-quality and timely delivery of content.
• Financial Education Expertise: Leverage experience from platforms like Real Vision, Yahoo Finance, or similar to create compelling financial education content that resonates with our audience.
• Content Creation and Storytelling: Oversee the content creation process, from ideation to execution, ensuring strong storytelling and narrative cohesion in all content.
• Content Distribution and Publishing: Manage content publishing schedules across YouTube and other platforms. Ensure optimized content release times and proper promotion.
• Platform Expertise (YouTube): Deep understanding of YouTube best practices, including SEO, video optimization, monetization, and audience engagement.
• Cross-functional Collaboration: Work closely with marketing, product, and analytics teams to align content with overall business objectives.
• Analytics and Performance Tracking: Monitor content performance using data and analytics to optimize strategies for improved engagement, reach, and ROI.
Qualifications:
• Experience: 5+ years of experience in digital media production, with a strong focus on financial education content platforms
• Leadership: Proven track record in leading creative and media production teams, with excellent project management skills.
• Financial Content Expertise: Deep understanding of financial markets, investing, and wealth management topics.
• YouTube Expertise: Hands-on experience growing and optimizing YouTube channels or similar media platforms.
• Technical Skills: Proficiency in video production, editing software, and media management tools.
• Analytical Skills: Ability to interpret data and use insights to improve content strategies and audience engagement.
• Communication: Strong verbal and written communication skills, with the ability to work collaboratively across teams.
Preferred:
• Proven track record of building and scaling YouTube channels or media operations.
• Experience in the financial services or education sector.
Perks & Benefits:
• Competitive base salary
• Medical, dental, and vision benefits for employees and their dependents
• Parental leave
• Unlimited PTO
• Company 401K
Location: New York, NY
Posted: Sept. 23, 2024, 8:26 p.m.
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