Do the best work of your career as a champion for small and mid-size businesses.
BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms.
BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations. If you're looking for a place that helps you do the best work of your career, look no further than BILL.
Make Your Impact Within a Rapidly Growing Fintech Company
Are you a seasoned marketing professional with a knack for generating demand and driving revenue? We are seeking a Sr. Marketing Demand Generation Manager to spearhead our efforts in coordinating and executing high-impact demand-generation campaigns, specifically targeting our high-value prospective clients through personalized strategies in collaboration with our enterprise sales team.
In this pivotal role, you will oversee the creation and implementation of highly strategic multi-channel Account-Based Marketing (ABM) campaigns, focusing on one-to-one accounts. This involves highly tailored plans for each key account, crafting compelling offers, coordinating events, and developing innovative programs. Leveraging a data-driven approach, you will analyze insights to optimize strategies and enhance campaign performance.
Working hand in hand with various teams across BILL, you will orchestrate end-to-end campaigns aimed at fueling pipeline growth, facilitating closed business deals, and maximizing platform utilization for our largest customers.
If you're passionate about strategic marketing, thrive in a collaborative environment, and are driven by measurable results, we want to hear from you. Join us in shaping the future of our marketing initiatives and making a significant impact on our company's success.
What you'll be doing
• Create and execute impactful ABM campaigns and events that focus on demand generation and deal acceleration within our most strategic accounts, including 1:1 and 1:few, to help achieve business revenue goals.
• Day-to-day efforts will include account-based strategy, sales development cadences, hosted events, direct mail, content syndication, digital marketing, email, and 6sense.
• Build and maintain dashboards to track KPIs and ROI of ABM campaigns, providing regular updates to senior leadership and stakeholders.
• Oversee the use of ABM technology stack (e.g., 6sense, Marketo, Salesforce) for your segment and ensure it is effectively integrated and leveraged across campaigns.
• Develop and deliver training materials or workshops for sales teams to ensure they are fully equipped to engage with target accounts effectively.
• Define target lists of high-value accounts in close collaboration with marketing and sales teams.
• Partner with Product Marketing, Marketing Operations, and sales leadership to optimize campaign targeting, messaging, and lead flow tracking; ensuring effective prioritization and enablement.
• Work closely with content teams to develop assets specifically tailored for ABM campaigns, such as case studies, whitepapers, or video content that resonates with high-value accounts.
• Stay up-to-date with industry trends, market conditions, and competitor strategies to inform ABM initiatives and keep campaigns relevant and competitive.
• This role may include participating in marketing-related events, including representing BILL at trade shows and other activities as needed, researching events, pre and post-event marketing, booking and setting up for events, arranging travel, and overseeing trade show inventory and booth assets.
We'd Love To Chat If You Have
• 8 years of work experience in marketing with a focus on B2B environments.
• Proven track record with account-based marketing initiatives or targeted vertical campaigns
• Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars, direct mail, and email - having to manage multiple campaigns simultaneously
• Deep understanding of pipeline management, sales metrics, and how to align marketing initiatives with sales objectives to drive revenue growth.
• Strong track record of partnering with B2B sales development representatives (SDRs) and direct sales teams to achieve account penetration and expansion.
• Exceptional project management skills, with the ability to lead cross-functional i
Location: Coffeyville, KS
Posted: Sept. 23, 2024, 8:28 p.m.
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