• ***FREELANCERS ONLY****
We are a new fast-growing digital marketing agency that generates leads for home improvement and remodeling companies, particularly in the (Plumbers, Bathroom, Kitchen & HVAC) niche. We are looking for an experienced Meta Ads Expert to join our team and help deliver outstanding results for our clients through highly targeted Facebook and Instagram ad campaigns.
As a Meta Ads Expert, your primary responsibility will be strategizing, creating, managing, and optimizing Meta ad campaigns that drive qualified leads for our home improvement clients. You must have proven experience in running successful ad campaigns in this industry and a deep understanding of the unique challenges and opportunities it presents.
Key Responsibilities:
-Develop and execute effective Meta (Facebook and Instagram) ad campaigns targeting the home improvement and remodeling industry.
-Collaborate with the team to understand client goals, customer demographics, and specific project needs.
-Research and implement targeting strategies that reach potential clients in the remodeling and renovation sector.
-Create engaging ad copy and compelling creatives tailored to the home improvement audience.
-Monitor, analyze, and optimize campaigns for better performance and lower cost-per-lead (CPL).
-Track and report campaign performance to clients, providing actionable insights for continuous improvement.
-Stay updated on Meta Ads trends and industry best practices to ensure the best outcomes for our clients.
Requirements:
-Proven experience in managing successful Meta Ads campaigns specifically in the home improvement and remodeling industry.
-Strong understanding of Facebook Ads Manager, Instagram Ads, and other Meta advertising platforms.
-Ability to create targeted ad campaigns that drive quality leads at a low CPL.
-Excellent analytical skills to track performance metrics, troubleshoot issues, and optimize campaigns.
-Experience in A/B testing, retargeting, and conversion tracking.
-Strong copywriting and creative skills for crafting high-converting ad content.
-Familiarity with tools like Google Analytics, Canva, and other advertising and design tools is a plus.
-Ability to work independently and meet deadlines in a fast-paced environment.
-Client Communication: Strong interpersonal skills and ability to communicate effectively with clients.
- Understanding of US Home Service Businesses: Knowledge of the industry and lead acquisition strategies.
- Reporting Skills: Ability to create detailed and insightful performance reports.
- Organizational Skills: Ability to manage multiple clients and campaigns simultaneously.
Qualifications:
-2+ years of experience in Meta Ads campaign management.
-Proven track record in lead generation, specifically for the home improvement and remodeling industry.
-Strong communication skills, with the ability to explain campaign performance to clients.
-Familiarity with the latest Meta Ads policies and compliance requirements.
Compensation:
-Competitive hourly rate or fixed fee based on experience.
-Performance-based bonuses for exceeding lead generation targets.
How to Apply: Please submit examples of Meta ad campaigns you've managed for clients in the home improvement and remodeling industry. In your cover letter, highlight any relevant experience and how you approach creating successful campaigns in this niche.
Location: Anywhere
Posted: Oct. 13, 2024, 3:29 a.m.
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