Who We Are:
Cardinal Financial is a nationwide direct mortgage lender that focuses on creating solutions for our borrowers, partners, and employees—to provide the very best experience. We are genuine and hard-working individuals who are not scared to improve and intentionally push beyond what is considered “good enough”
Looking to join a growing company that values its people, innovates and expands on its proprietary technology? Apply below!
Who We Need:
We are seeking a Senior Manager, Marketing with a specialized focus on brand marketing, direct-to-consumer (DTC) strategies, public relations (PR), and social media. This role requires a visionary leader who can develop and execute brand-building initiatives, drive customer acquisition and retention through direct channels, and manage the company’s public image and social media presence. The ideal candidate will have a deep understanding of brand management, consumer behavior, digital marketing, and PR.
What You Will Do:
• Formulate and implement comprehensive brand marketing strategies to build and sustain brand equity, awareness, and affinity.
• Define and reinforce brand positioning, messaging, and visual identity consistently across all marketing channels.
• Leverage market research and consumer insights to refine and innovate brand strategies, ensuring alignment with business objectives.
• Design targeted marketing campaigns to acquire and convert customers via digital channels, including e-commerce platforms, social media, email, and influencer partnerships.
• Develop and implement strategic PR plans to enhance the company’s public image and stakeholder relations.
• Oversee the management of PR campaigns, press releases, media inquiries, and crisis communications with strategic finesse.
• Craft and execute a forward-thinking social media strategy to amplify brand visibility, engagement, and loyalty.
• Direct the creation and curation of compelling content tailored for various social media platforms.
• Monitor social media trends, analyze performance metrics, and adapt strategies to optimize reach and impact.
• Oversee the design and implementation of cohesive marketing campaigns that align with overarching brand and DTC objectives.
• Foster collaboration with cross-functional teams to ensure unified execution across all marketing efforts.
• Utilize data analytics to evaluate campaign effectiveness, inform strategic decisions, and maximize ROI.
• Develop and execute sophisticated strategies to attract, acquire, and retain customers, optimizing customer lifetime value.
• Analyze customer data to identify trends, segmentation opportunities, and personalization tactics.
• Lead, mentor, and inspire a team of marketing professionals, fostering a culture of innovation and excellence.
• Collaborate effectively with internal stakeholders, including product development, sales, and customer service teams, to ensure brand consistency and strategic alignment.
• Stay at the forefront of industry trends, emerging technologies, and best practices in brand marketing, DTC strategies, PR, and social media.
What You Need:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7-10 years of experience in marketing, with a focus on brand marketing and DTC strategies.
• Proven track record of developing and executing strategic brand campaigns and DTC initiatives.
• Deep expertise in building integrated marketing campaigns, PR, and social media management.
• Strong strategic and analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication and interpersonal skills.
• Demonstrated leadership experience with the ability to inspire and manage high-performing teams.
• Strategic thinker with a passion for building and evolving brands.
What We Offer:
• Strength, Stability, and Vision
• Great compensation package
• Opportunity for career growth
• A commitment to be a relevant market leader - we are aiming for the top!
• Octane, our engineered proprietary technology that is transforming the mortgage industry
• An empowered culture where your ideas are important and your voice matters
• Full Benefits, beginning the first day of the month following your start date, including – Medical, Dental, Vision, Life, Disability Insurance, and much more
• Generous paid time off package that also includes all major holidays
• 401K w/ 50% match - Beginning the 1st of the month following 30 days of employment
Cardinal Financial is an Equal Opportunity Employer. We respect and aim to empower individuals and support the diverse cultures, perspectives, skills and experiences within our workforce. California residents click here to review Cardinal's California Employee Privacy Policy & Notice at Collection. The expected base salary for this position ranges from one hundred thirty thousand dollars to one hundred sixty nine thousand dollars, determined based on the applicant's experience, skillset, education,
Location: Anywhere
Posted: Sept. 26, 2024, 11:08 a.m.
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