Overview
Here at Discount Tire, we celebrate the spirit of our people with extraordinary pride and enthusiasm. Our business has been growing for more than 60 years and now is the best time in our history to join us.
We are opening more locations every year and we are always looking for qualified individuals to join us in our growth. We are a company that promotes from within, both in our retail and corporate operations.
The OMNI Conversion Strategy Manager leads the charge in establishing, monetizing and growing Discount Tire's digital strategies and web presences.
This position focuses on improving conversion and revenue based KPIs across all OMNI marketing and communications platforms, as well as finding opportunities by way of search strategies, UX, and content marketing with the overall objective of improving eCommerce conversion rates via full end-to-end funnel optimization.
A visionary role on the leading edge of the current (and future) digital landscape, this role is tasked with staying on top of and ahead of the latest trends in funnel and conversion rate optimization, SEO, SEM and search intent analysis, user experience design / research, content creation / marketing, and external communications.
Ultimately, this position serves as the champion and driving force of Discount Tire’s web monetization efforts, and advocates for the user’s ease of use and ability to transact regardless of their position in the conversion funnel and purchase path.
Focusing primarily on developing strategies that attain and monetize new web audiences through funnel e-Commerce optimization techniques that consider all users and customers of the Discount Tire brand(s), the Conversion Strategy Manager will synthesize how digital interactions fit into broader consumer activities while articulating digital concepts and solutions in a clear and compelling way to stakeholders and subject matter experts of any level within the organization.
This role is responsible for driving content marketing initiatives (including email newsletters, push messaging, A / B testing and content personalization) and search engine marketing strategies, while working closely with UX, SEO / SEM, promotion marketing and communications stakeholders as necessary to increase site traffic and web presence-derived revenue.
The ideal candidate also has a finger on the pulse of the automotive industry and can confidently make quick decisions that capitalize on current and news events as they relate to Discount Tire’s OMNI business initiatives and objectives.
Essential Duties and Responsibilities :
Increases web conversion rate, transaction quantity, revenue totals, and average order values through true end-to-end funnel optimization of Discount Tire’s customer touchpoints.
From user acquisition and customer retention to cart completion, conceptualizes and researches new conversion optimization techniques and technologies with outcomes that yield sustained growth.
Mobilizes and manages the contributions of OMNI UX subject matter experts to further the above via their respective specialties.
Collaborates with finance business segments on payment technology offerings to support revenue growth.
• Works closely with UX designers and specialists to discover and maximize conversion opportunities; helps identify and prioritize resources and delivers projects with outcomes that yield eCommerce and engagement improvements regardless of the medium or section of the conversion funnel a user is in.
• Conceptualizes, develops, implements, manages digital strategies and content marketing programs for Discount Tire that help successfully identify, attain, maintain and monetize audiences and customer bases.
Grows these strategies on a regimented and exponential basis.
Serves as the architect and editor in chief of the Discount Tire blog; manages and discovers contributors, generates traffic from search engines, Apple News, Google News, Google Discover and other advanced search and topic-based content aggregation feeds.
Develops an integrative and evergreen content strategy that combines CRO with SEO, email marketing, A / B testing, push notifications, social media and public relations.
• Deploys pop-up messaging, push notification and content personalization strategies that quickly and accurately get users into the conversion funnel while maintaining the integrity of organic performance.
• Creates, synthesizes, presents reporting on campaign results and ROI in a clear and concise manner, with clear reporting for audiences from department contemporaries to C-suite executive staff or for use in executive presentations.
Enlists help of and builds trust with OMNI analyst team.
Stays current on the latest funnel optimization, web conversion rate optimization, search, digital marketing and communication industry technologies, trends and strategies;
integrates findings into areas of responsibility quickly and ahead of the competition.
• Completes work in a timel
Location: Phoenix, AZ
Posted: Oct. 17, 2024, 9:26 p.m.
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