Nature and Variety of Work
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Prince George’s County Government provides a dynamic and inclusive workplace where employees can thrive, learn, and grow across its 30 diverse agencies, all dedicated to serving the County's residents with essential resources and services. Nestled just minutes away from Washington, DC, Prince George's County combines urban vibrancy with serene surroundings, offering an ideal setting to live, work, and enjoy life.
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The Prince George's County Government Department of Community Relations is currently seeking qualified applicants to fill a Digital Media Specialist position, grade G24, in the Office of Community Relations Division.
About the Position:
This position serves as a member of the County Executive’s communications team and the Office of Community Relations (OCR), with a focus on digital media content and publishing. The Digital Media Specialist will be responsible for developing and implementing digital media strategies to enhance our online presence and reach our target audience. This role will involve managing various digital platforms, creating engaging content, analyzing performance metrics, and staying up-to-date with industry trends. The ideal candidate will have a passion for digital media, excellent communication skills, and a strong understanding of digital marketing techniques, as well as coordination with partner agencies to amplify relevant content from agency-level social media accounts.
About the Agency
The Office of Community Relations ensures that County residents connect with government resources, agencies and personnel. Our responsibility is to serve as a bridge between government and its people. We do so by using data driven analysis and input received from constituents. We are dedicated to a world class service delivery model and ensuring Prince George’s County residents know that they can count on the Office of Community Relations to be highly visible, accessible and accountable.
Examples of Work
• Assists communications team in management of the County Executive’s official social media accounts.
• Assists in development of digital communications campaigns to drive engagement through digital platforms.
• Develops innovative ideas to increase engagement across digital platforms.
• Creates graphics and written copy for digital platforms, seeking approvals as needed from communications team
• Conducts regular analysis of digital media platform metrics.
• Utilizes data analysis to drive new ideas and digital media engagement.
• Utilizes data to make decisions on timelines for publishing digital content.
• Assists in development of digital communications campaigns to drive engagement through digital platforms.
• Collaborates with County agency Public Information Officers under the supervision of the communications team to help promote agency-level initiatives.
• Assists with generating new digital media ideas for major agency-level initiatives that will impact the community.
• Performs other duties as assigned, consistent with the specifications for this position, including, specifically attendance at training classes, or alternative career development activities to increase job competencies.
Qualifications
• Bachelor's Degree with major course work in business or public administration, social service, sociology, psychology, or related fields.
• Two (2) years of responsible community development supervisory work.
An equivalent combination of education, training, and experience will be considered.
PREFERRED QUALIFICATIONS
• Bachelor's degree in Communications, Journalism, Media Relations or Public Relations.
• Considerable knowledge of and skill in English usage, spelling, punctuation, and grammar, and of writing and editing techniques.
• Knowledge County government issues, programs and activities and the executive, legislative and judicial bodies, and how they interact.
• Skill in creative, effective writing to edit and design reports and other publications covering a wide range of subject matter.
• Ability to critically evaluate a variety of subject matter from the standpoint of public interest, appropriateness, organization of materials, and content, style and English language usage.
• Ability to establish and maintain effective working relationships with representatives of the media, managers and employees of the County Government and related governmental agencies.
• Ability to meet deadlines and to work under pressure.
• Ability to attend meetings or perform other assignments at locations outside the office.
• Demonstrated competency in developing an informational publication of an agencies service, function or program.
EACH APPLICANT MUST INCLUDE INFORMATION WHICH CLEARLY DEMONSTRATES THE ABOVE QUALIFICATIONS FOR THIS POSITION.
Additional Information
Job Location: 1301 McCormick Drive, 4th Floor, Largo, MD 20774
Conditions of Employment: Upon selection, the candidate must:
• Be able to travel to a
Location: Kettering, MD
Posted: Sept. 30, 2024, 4:29 p.m.
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