Description
We’re seeking a talented Paid Digital Media Buyer to join our team and help us drive impactful advertising campaigns. As a key member of our digital marketing team, you’ll be responsible for optimizing ad placements across various platforms to maximize reach and ROI.
Company Culture and Environment
We foster a collaborative and innovative work environment where creativity and strategic thinking are valued. Team members are encouraged to share insights and work together to achieve campaign goals.
Career Growth and Development Opportunities
This position offers opportunities for professional development in digital marketing strategies and exposure to various advertising technologies, allowing for career advancement in the field.
Detailed Benefits and Perks
• Remote work flexibility
• Collaborative team environment
• Opportunities for continuous learning in digital marketing trends and tools
Compensation and Benefits
• Competitive salary based on experience
• Health, dental, and vision insurance
• Retirement savings plan with employer contributions
• Generous vacation and paid time off policy
• Flexible working hours
Why you should apply for this position today
Joining our team presents a unique opportunity to create impactful digital campaigns, work with a talented group of professionals, and stay ahead of industry trends in a rapidly evolving field.
Skills
• Proficient knowledge of major paid digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Advertising, etc.)
• Strong proficiency in data analysis and visualization tools
• Familiarity with website tagging and tracking implementation
• Solid understanding of paid digital marketing metrics and KPIs
• Excellent analytical and problem-solving skills
• Strong communication skills, both written and verbal
• Proactive and detail-oriented mindset
• Passion for staying ahead of industry trends and learning new digital marketing techniques
Responsibilities
• Develop and execute data-driven strategies for optimizing ad placements across digital channels, including SEM, PPC, display, social media, and programmatic advertising.
• Collaborate with internal teams and external partners to understand campaign goals, target audiences, and KPIs.
• Utilize advanced analytics tools to collect, analyze, and interpret data from multiple sources.
• Identify trends, patterns, and actionable insights to improve ad placement strategies and maximize campaign performance.
• Monitor and optimize campaign metrics such as CTR, conversion rates, CPC, and ROAS.
• Provide clear and concise reports on campaign performance, insights, and recommendations.
• Collaborate with creative teams to ensure ad creatives align with optimized placements.
• Stay updated with industry trends, best practices, and emerging technologies related to paid digital marketing.
• Identify opportunities to leverage new tools and methodologies for ad placement optimization.
• Build strong relationships with internal teams and external partners.
Qualifications
• Bachelor’s degree in marketing, advertising, business, or a related field.
• 5+ years of experience in paid digital marketing and ad placement optimization.
• Excellent analytical and problem-solving skills.
• Strong communication skills, both written and verbal.
Education Requirements
• Bachelor’s degree in marketing, advertising, business, or a related field.
Education Requirements Credential Category
• Bachelor’s Degree
Experience Requirements
• 5+ years of experience in paid digital marketing and ad placement optimization.
Why work in West Palm Beach, FL
West Palm Beach offers a vibrant lifestyle with beautiful beaches, a rich cultural scene, and diverse culinary experiences. The city provides a supportive community for professionals, along with a growing economy and numerous networking opportunities.
Location: Anywhere
Posted: Oct. 11, 2024, 4:20 p.m.
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