Hi!
We are ALIRNA, a global charity dedicated to empowering women through self-development resources like workshops, seminars, videos, books, and more. Our mission is to support holistic growth and healing across various aspects of life.
We are excited to host a series of workshops across Europe and are looking for a skilled Meta Ads Specialist to help us increase registrants, conversions, and attendees for these events.
ROLE OVERVIEW:
We need an experienced Meta Ads Specialist to manage and optimize our advertising campaigns on Meta platforms (Facebook and Instagram). Your role will be crucial in crafting compelling ad copy, conducting keyword research, and designing engaging content to maximize our event registrations and attendee numbers.
Given our focus on health and wellness, our campaigns (including ad texts, images, and videos) often face flagging and removal. We are seeking a creative specialist who can develop innovative strategies and compliant messaging to effectively navigate these challenges.
RESPONSIBILITIES:
META ADS MANAGEMENT:
- Develop, implement, and optimize Meta ad campaigns (Facebook and Instagram) to drive event registrations and conversions.
- Monitor ad performance and adjust strategies to improve results.
SEO COPYWRITTING:
- Craft persuasive and effective ad copy tailored to our target audience.
- Ensure that ad copy aligns with best practices for SEO and engagement.
KEYWORD RESEARCH:
- Conduct comprehensive keyword research to identify high-performing keywords for ad targeting.
- Utilize keyword insights to enhance ad relevance and reach.
CONTENT CREATIVES DESIGN:
- Design and create visually appealing images and videos for Meta ads.
- Develop creative assets that resonate with our audience and drive engagement.
CAMPAIGN STRATEGY:
- Develop and execute strategies to increase event registrants, conversions, and overall attendance.
- Implement A/B testing to optimize ad performance.
Upcoming Events:
Frankfurt: September 27
Hamburg: October 4
Munich: October 4
Wien: October 18
Zurich: November 1
Berlin: November 1
Munich: November 22
Frankfurt: November 22
Hamburg: November 29
Wien: December 6
REQUIREMENTS:
- Fluent in English & German
- Proven experience in managing Meta ad campaigns with a focus on driving event registrations and conversions.
- Strong skills in SEO copywriting and keyword research.
- Expertise in designing compelling content creatives (images and videos) for Meta platforms.
- Ability to analyze ad performance and make data-driven decisions.
- Excellent communication skills and attention to detail.
Qualifying Questions:
1. Share your approach to increasing event registrants and conversions and any relevant tools or techniques you use.
2. Can you provide examples of successful Meta ad campaigns you’ve managed, specifically related to event promotion? What strategies did you use to drive registrations and conversions?
3. How do you approach SEO copywriting for Meta ads to ensure high engagement and effectiveness? Please share examples of ad copy you’ve created.
4. How do you measure and analyze the performance of your Meta ad campaigns? What key metrics do you focus on, and how do you use this data to optimize results?
5. What is your approach to A/B testing in Meta ad campaigns? How do you determine which variations to test and implement changes based on test results?
How to Apply:
Please answer the questions above and provide a portfolio of your previous work, particularly any Meta ad campaigns related to event promotion. Include examples of ad copy, content creatives, and any results or metrics that demonstrate your success.
We look forward to collaborating with a talented specialist who can help us drive successful event promotions and make a meaningful impact with our campaigns!
Location: Anywhere
Posted: Aug. 16, 2024, 2:19 p.m.
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