Manager – Social, Content & A&I (essie DMI)
Location: 10 Hudson Yards, New York, NY
This position will initially be based in the IT Cosmetics – Jersey City, NJ office, located at 111 Town Square Place, with the understanding that this office and your position will be relocating to our Hudson Yards – New York office in the future, timing to be confirmed
Division: Consumer Product Division
Reports to: Director of Social, Content & A&I
Who We Are
At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.
Join L'Oréal: As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.
We're proud to have earned recognition as industry leaders in:
• Most Innovative Companies - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
• Top 25 World's Best Companies - TIME, 2023
• Top Companies for Executive Women - Seamount, 2023
• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023
With 86,000 dedicated employees spread across 150 countries, L'Oréal leads the global beauty industry and pioneers’ beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.
Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.
A Day in the Life
Responsibilities
Social Media & Content (60%)
• Assist in executing the essie global social strategy, tapping into consumer insights, brand equity and vision/mission.
• Drive & create social content strategy for global campaigns spanning hero launches, brand storytelling and product animations
• Drive creation of best-in-class, hi-fi Brand social content with agency partners and ‘quick & dirty’ reactive trend content in-house on iPhone, Canva, Photoshop etc.
• Develop agency briefs and manage communications for global brand content and campaigns, collaborating with cross-functional partners and drive countries to ensure deliverables align with overarching strategy for the program
• Execute fully loaded campaigns including ideation, global dossier release, launch, monitoring, and analysis
• Manage and execute always-on, white-label social content with agency partner for global Instagram channel
• Be Immersed in culture and trends to help improve essie’ cultural relevancy through content
• Develop standards, expertise, and best practices within Social to inform and scale across all marketing and channel platforms
• Partner with team members to manage/create the global Instagram calendar and content, supporting key business objectives and messaging
• Support invoicing and budget management for relevant work
Advocacy & Influencer (40%)
• Be Immersed in culture and trends to help improve essie’ cultural relevancy through content, among influencers and with the press.
• Assist Director/AVP to manage the global advocacy program; foster and grow network of current influencers and brand advocates
• Ideate around impactful influencer programming to support strategic launches and pillar priorities
• Forecasting & Ideation for Influencer/advoacy Mailers and related product inventory
• Work closely with the essie marketing team (to ensure all brand communications and influencer marketing efforts are aligned and synergistic
• Work in lock step with the LUSA Corporate and CMO Teams to optimize earned efforts across earned channels, including media and influencers, as well as all related outside vendors
Requirements
• 2+ years of relevant experience in social strategy and activation – preference for beauty and/or fashion – content creation experience a plus
• A pulse on trends, cultural/global conversations and the ever-changing social and i
Location: New York, NY
Posted: Oct. 7, 2024, 9:28 a.m.
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