Job Description
TITLE : Marketing Manager - B2B / B2C Display
POSITION TYPE : Full Time (W2)
LOCATION : Ridgefield Park, NJ
ABOUT WorldLink :
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink.
We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win.
We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink.
If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https : / / worldlink-us.com .
WHO we're looking for :
We are looking for a Marketing Manager - B2B / B2C Display who will be responsible for CRM, Lead Qualification, Operations and Analytics.
You will be responsible for helping drive demand and engagement for both B2B and B2C CRM campaigns. Working with internal stakeholders and the external CRM agencies, you will be pivotal in helping drive awareness, move prospects through the buyer's journey and conversion.
Assisting with our lead qualification and analytics programs will help ensure we can evaluate the success of our marketing contributions to the organization.
You will be part of the Display Integrated Marketing organization.
Role and Responsibilities :
Project Management
Help guide logistics for our B2B and B2C CRM programs focusing on calendars, offers, proofing, etc.
Database Health
Help process and maintain our B2B Data for accurate segmentation and analytics needs.
Email Governance
Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics reviews for B2B and B2C campaigns.
Sales Enablement
Assist with sales enablement initiatives to help communicate demand activities and provide sales with resources when needed.
Analytics
Assist with pulling together various B2B and B2C campaign analytics utilizing our platforms for weekly, monthly and quarterly.
Adhoc Projects
Help assist with various Adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.
Required Experience and Education :
• 6 years of experience with Email Marketing communications or customer engagement with strong knowledge of management and execution of multi-touch email nurturing and lead generation campaigns (required).
• Bachelor's degree required - MBA preferred.
• Familiarity of the marketing analytics and project management.
• Prior experience in working with email service providers, managing a daily email / SMS campaign and reporting on results is required.
• Experience working with External Agencies required.
• Experience with A / B testing, messaging, and post-campaign analysis required.
• Experience in working with Marketing Automation Platforms such as Eloqua is preferred.
• Tableau, Jira, Confluence experience a plus.
• Knowledge of data capture and hygiene strategies.
Necessary Skills and Attributes :
• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Microsoft Office skills - PowerPoint, Word and Excel skills are required.
• Must be able to develop detailed PowerPoint presentations that tell a story; advanced Word & Excel use.
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
• Develop and maintain excellent working relationships with all assigned levels within and outside the company.
• Ability to plan, organize, and prioritize multiple assignments and projects.
• Ability to review detailed product development, marketing documents and media materials as needed.
• Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
Physical Demands :
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job
Location: Ridgefield Park, NJ
Posted: Oct. 7, 2024, 9:39 a.m.
Apply Now Company Website