Position Title: Social Media Manager
Reports to: Vice President of Marketing and Communications
SCI Summary: SCI supports people with disabilities, behavioral challenges, medically complex needs, transitioning youth, the elderly, and other populations using Maryland Department of Health's Targeted Case Management and Supports Planning work models as well as a concierge level geriatric care management and care partner model.
Position Summary: The Social Media Manager will develop and lead social media content development and campaigns that position Service Coordination Inc. (SCI) organization as a leader in case management services with fresh and innovative tactics that increase awareness of SCI and Montcordia impact, drive website traffic, and intake conversions across multiple channels. You'll report to the Vice President of Marketing and Communications and work closely with the Marketing and Communications team to promote storytelling, elevate the SCI brand, and create a thriving online community.
SCI Team Member Expectations: All SCI team members are expected to: Ensure services provided follow the organization's mission statement, core operating values and policies and procedures. follow HIPAA, confidentiality and security procedures and principles; collaborate with peers, leadership, and support areas of the organization; actively participate in and contribute to leadership and other staff meetings and trainings; maintains compliance with federal, state, and local employment laws and regulations; follow self-direction and person-centered planning procedures and philosophy; and to foster a culture that values diversity.
Essential Duties:
• Lead, execute, and scale organic social campaigns across LinkedIn, Twitter, Facebook, and future YouTube and Instagram pages.
• In collaboration with the Vice President of Marketing and Communications, refine the annual social media content strategy and monthly calendars that support community impact, thought leadership, brand, and company culture.
• Oversee day-to-day posting cadences for all social media channels, focusing on data-driven optimization and online engagement.
• Develop and socialize social media standards and best practices.
• Perform as an experienced social media strategist with excellent verbal and written communication skills and project planning abilities, is team-oriented, and can adapt and respond well to change.
• Execute social media strategies that elevate SCI's brand identity and objectives by informing our community and driving audience engagement and positive sentiment.
• Track, evaluate, and interpret weekly and monthly performance analytics to refine social strategies and engagement.
• Closely monitor social media trends, hashtags, and conversations to identify opportunities for storytelling, content creation, and real-time engagement.
• Responsible for community management, including interacting with followers by replying to comments and messages to strengthen brand loyalty and promote brand advocacy.
• Collaborate across multiple departments, including marketing, public relations, people and culture, advocacy, and other internal teams, to enhance the reach and impact of our social media initiatives and campaigns.
• Stay up to date with industry trends, emerging social media platforms, and best practices to continuously innovate and improve our social media presence.
Supervisory Duties:
• N/A
Education Required:
• Bachelor's Degree
Experience Required:
• 4+ years of experience in leading and executing paid and organic social campaigns.
• Expertise in MetaAds Manager or other social platform Ads Managers is a plus.
• Knowledge and passion for social media marketing trends and best practices.
• Experience developing social media SOPs/process documentation.
• Excellent writing, editing, presentation, and communication skills.
• Excellent project management skills and ability to spin multiple plates concurrently.
• Detail-oriented, highly organized, creative, and self-starter mindset.
• Experience with Meltwater, Sprout Social, or other social media scheduling platforms.
• Ability to exhibit strong interpersonal skills and build relationships at all organizational levels.
SCI Value Related Competencies:
• People Come First (Customer Focus): Thinks and acts with people we support in mind when making decisions. Dedicated to meeting the expectations and requirements of internal and external shareholders, uses information and feedback to improve services.
• Building Relationships and Connections: Interpersonal savvy. Relates to all kinds of people. Builds appropriate rapport, uses diplomacy and tact, diffuses high-tension situations comfortably. Establishes and maintains meaningful connections within the community and the organization (internal and external stakeholders)
• Education (Informing Others): Quickly finds common ground to solve problems. Is seen as a cooperative team player. Provides coaching and mentoring to team members. C
Location: Maryland
Posted: Oct. 9, 2024, 7:37 p.m.
Apply Now Company Website