Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary & Impact
The Data Strategist works alongside Mindshare’s Planning and Activation teams to accelerate our clients’ data-driven advantage to identify growth opportunities and win the most valuable consumers more often. We work cross-functionally to ultimately construct the portfolio, investment, audience and (sometimes) content architectures to drive data driven marketing efforts in market. To be successful in this team you need to bring a hunger to uncover insights, learn and leverage emerging tech, and have a start-up mentality to continually innovate our practice.
In addition to working with Mindshare’s internal Planning and Activation teams, the Data Strategist will work with clients to enable their data and tech that lay the foundation for executing precision marketing. They will also consult closely on the paid, owned, and earned media ecosystem to maximize customer engagements, connecting AdTech and MarTech to better understand journeys and outcomes.
Quick Notes
• Client commitment will be dedicated to one client, Unilever
• The role will be tasked with executing audience strategies, which will involve everything from analysis and architecture straight through to activation and validation in partnership with internal agency teams, client stakeholders and best in class data partners.
• The candidate will possess a unique set of analytical, technical, and communication skills, as they are responsible for clearly articulating the detail behind the approaches used, the findings and the strategy implications.
What We Love About This Position
• Opportunity to guide the continuous evolution of Mindshare’s Data Strategy & Analytics service offerings
• Fuses marketing & data strategy, with cross-channel planning
• Bridges the gap between ‘math people’ and traditional media planning.
How We’ll Grow Together
• Mindshare advocates career growth. We will explore growth opportunities with you across the Mindshare network, and GroupM/ WPP network as your career extends
• Exposure both within the Mindshare/GroupM network and the larger media industry. There is high-level engagement from some of the biggest players in the field like Google, Adobe, Facebook, Salesforce, Liveramp, Amazon, and so many more to help us excel on behalf of our clients.
Role And Responsibilities
The Data Strategist is a digital native with a deep understanding of brand, addressable media and analytics. They value the principles of brand and performance marketing, understanding that consumer journeys are dynamic and delivering against those journeys most effectively requires a full-funnel approach to marketing. As such, they are also a proven applicator of data to inform outcome-based media approaches that fuel both short- and long-term business goals.
• Create audience strategies including derivation of audience insights. Oversees translation of audience logic to activation collaborating closely with internal teams including data scientists
• Analyze and present audience level reports like overlaps, correlations, and affinity/ indexing in common person OR ID-level audience management and reporting platforms (e.g., DMP, CDP)
• Articulate fundamental data strategy principles to support audience planning (foundational, enrichment, activation layers), can identify data signals (sources and types), and meets regularly with data partners to familiarize themselves with offerings relevant to supporting customer strategies.
• Full stack cross-platform lead for syndication of first party audiences and data for client and agency owned platforms in media
• Build, taxonomize, and syndicate audiences
• Proactively monitor media data and audience syndication and report back to client on match rates to limit data loss
• Integrate owned platforms (Audience manager) with demand side platforms and syndicate audiences. Publish audience integration documentation and syndication details to external trackers for cross-functional reference
• Project manage the details ensuring work is organized, communicated to the right parties, deadlines are achieved by driving process steps forward, and meetings are set up as needed
What You’ve Already Conquered
• Experience in media/digital strategy and ad tech/mar tech/ programmatic knowledge—with understanding in how data is matched and translated in different walled garden environments
• Analytical thinker knowledgeable in the online/offline digital ecosystem
• Minimum of 3 years of digital activation, audience strategy or digital product owner experience (including in platform familiarity in DMP/ CDP)
• Experience and training in identity resolution partners
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Location: New York, NY, United States
Posted: Aug. 14, 2024, 7:44 a.m.
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