Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
This is an exciting time to join Visa's U.S. Regional Client Marketing team, as we focus on developing new relationships and deepening existing relationships with bank and credit union clients.
The Marketing Manager, Business Development, for U.S. Client Marketing Regional Clients role will support the development and sell-in of client marketing and experiential programs that optimize client portfolio performance, brand awareness, loyalty and retention through world class Visa payments marketing and sponsorship activation.
The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Client Marketing team, the Marketing Manager, Business Development, will be responsible for business development across a set of Regional clients that includes pitching appropriate marketing solutions based on the client’s business needs and objectives, then refining the engagement scope, developing pricing, and closing the marketing solution sell-in for your Visa clients. You’ll collaborate closely with the Regional Account Executives and other members of the U.S. Regional Client Marketing team to enable successful client conversations and an effective sales approach that expands our reach, strengthens client relationships and actively boosts revenue.
The Marketing Manager, Business Development will engage with teams across Visa and its Regional clients to deliver thought leadership marketing advisory services, oversee your clients’ engagement executions (top-level with the Marketing Delivery team owning execution), and work to help grow our clients’ payment card business. The ideal end-to-end engagement includes measurement and insights in order to best demonstrate Visa value-add to our clients and drive incremental portfolio revenue for Visa and our clients.
You will be responsible for planning marketing strategies and partnership initiatives to grow the payments business for our clients through the activation of Visa sponsorships and strategic use of sponsorship assets, marketing programs and initiatives and marketing analyses. This Manager is responsible for building partnership relationships with the cross-functional team, including Sales/Account Executives, Product, Marketing, Visa Consulting & Analytics, and agencies to deliver best-in-class marketing plans that support business goals for both Visa and its clients.
This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired. Additionally, you should have a strong track record of working independently while collaborating with internal team members and external clients.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications
Basic Qualifications:
• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
Preferred Qualifications:
• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• Experience in business development and client relationship building
• Experience in designing and executing multichannel marketing campaigns (i.e., paid social, programmatic, search engine marketing, email, direct mail, media, etc.), inclusive of measurement and insights, across the marketing lifecycle (acquisition, usage, retention, loyalty)
• Strong executive presence and comfort leading discussions across all levels of client organizations and within the Visa organization
• Strong analytical skills and comfortable translating data into marketing strategy
• Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project dea
Location: San Francisco, CA
Posted: Aug. 16, 2024, 4:42 a.m.
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