Maesa is the world's largest independent beauty incubator, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with inhouse marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide
Key Responsibilities
• Proven ability to create content that performs across multiple platforms with initial focus on Instagram & TikTok
• Collaborate with Social Media Manager to build a content calendar that aligns with brand priorities and marketing objectives
• Create and edit 20-25 pieces of video and still content per month that can be used on Instagram & TikTok
• Create and execute 15-20 Instagram story concepts per month
• Concept ideas for influencer campaigns and content creation as needed
• Understand best design practices across all social channels, especially Instagram, Facebook, TikTok, Pinterest and YouTube
• Ideate, create, present, and deliver content in support of paid and organic social including both stills, animated and video
• Research social content trends to maintain a fresh point-of-view
• Collaborate with Influencer Marketing team and drive influencer strategy, including campaigns and content needs to drive brand awareness, channel growth and engagement
• Collaborate with cross-functional teams on concepts for influencer mailers and manage sourcing/execution around mailer components
• Support influencer team on outreach to new influencer and creator partners
• Manage any social/influencer project logistics on the ground in Dallas
• Serve as the liaison between NY and Dallas brand teams
Requirements / Qualifications
• College degree: BA or BFA with a focus on Graphic Design, Communications Design, or UX/UI preferred
• Digitally native social first content creator
• 3+ years creating for brands in the social space
• Proficient knowledge of social media editing apps (InShot, Splice), Adobe Creative Suite (especially Photoshop, InDesign, Illustrator, After Effects, (Creative Cloud express (formerly spark) a plus
• Understanding of what is happening in culture and the haircare and beauty space
• High level of initiative and positive approach
• Ability to create and revise projects quickly
• Able to work independently on multiple projects in a fast-paced environment
• Strong oral and written business communication skills. Must be able to effectively interact and speak persuasively with all levels of management.
• Open to some travel (some visits to NY office, influencer events, etc.)
• Passionate about all things social
Location: Dallas, TX
Posted: Oct. 13, 2024, 3:31 a.m.
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