We are a dynamic company operating two websites with third-party purchase systems and are seeking a skilled Google Analytics specialist to optimize our tracking and analytics setup. This contract position requires an experienced professional who can take ownership of key tasks, including Google Analytics 4 (GA4) configuration, cross-domain e-commerce tracking, and website consent mode setup.
Key Responsibilities:
GA4 Audit and Optimization:
- Conduct a comprehensive audit of our existing GA4 implementation.
- Identify gaps, inconsistencies, and opportunities for improvement.
- Provide recommendations and implement necessary changes to optimize data accuracy and tracking.
Cross-Domain Ecommerce Tracking:
- Optimize cross-domain ecommerce tracking for accurate measurement of customer journeys across our two websites and third-party purchase systems.
- Utilize appropriate tagging methods to capture key metrics such as revenue, transactions, and conversion rates.
- Ensure seamless tracking of user behavior, even when users navigate between different domains or platforms.
- Test and validate the implementation to ensure accurate data collection and reporting.
Website Consent Mode Setup:
- Configure website consent mode in GA4 to comply with data privacy regulations and obtain user consent for data collection.
- Implement mechanisms to handle user preferences and ensure data is collected in accordance with consent settings.
- Collaborate with the web development team to integrate consent management platforms (CMP) if needed.
Location: Anywhere
Posted: Oct. 21, 2024, 9:32 p.m.
Apply Now Company Website