General Description:
The creative lead is responsible for managing and developing marketing and branding materials across Richards’ four product lines.
Responsibilities:
• Design and maintain all print and digital marketing materials including catalogs, product guides, product data sheets, flyers, and PowerPoint presentations
• Design and maintain product installation instructions
• Interface with engineering to obtain accurate and illustrative sales models to use for instructions
• Manage instruction sheet lifecycle using document management workflow tool
• Collaborate with product owners, salespersons and product engineers to develop effective and accurate content
• Continuously maintain and enhance company website
• Update content including relevant marketing materials
• Direct third-party web developer to create simple and effective user experience
• Guide overall brand and marketing style
• Review and assess marketing programs to ensure adherence to overall company branding
• Manage and distribute branding guidelines where applicable
• Create and execute plan for trade shows and conventions
• Create project plan including dates and deadlines, tasks and responsibilities
• Lead design, development, and implementation of graphics and layout of display booth
• Coordinate logistics and ensure vendor timeliness and quality
• Oversee production of booth and installation of graphics
• Attend trade show to oversee logistics and assist sales team with booth operations
• Ensure spend is within allotted budget
• Manage and collaborate with external vendors including print shops, promotional item vendors and videographers/photographers
• Create and oversee marketing email campaigns in constant contact to communicate with sales representatives and customers
• Assist Richards stakeholders in the creation of creative materials for in-house programs and initiatives (e.g., safety, quality assurance)
• Oversee film and photography
• Plan, film, and edit product installation “YouTube” videos
• Oversee product photography and editing as needed to produce high-quality visuals
• Manage inventory and budget of promotional items
Minimum Education:
• BA in Design, Visual Arts, or relevant fields
Experience:
• 3 years in design, marketing or creative field preferred
Required Skills:
• Proficiency in Adobe creative suite including InDesign, Photoshop and Illustrator
• Strong communications and writing
• Strong project and task management
• Microsoft Office (strong PowerPoint and Word with basic Excel knowledge)
Preferred Skills (not required):
• Photography
• Videography and basic video editing
• Basic 3D design/modeling experience
Location: Irvington, NJ
Posted: Oct. 18, 2024, 8:05 p.m.
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